GoPro Debuts Developer Program to Inspire New GoPro Apps, Uses
The effort aims to get third-party vendors involved in building new apps, attachments and housings to expand the uses of GoPro's action cameras.To expand the use and sales of its namesake action video cameras, GoPro has launched a new GoPro Developer Program to entice third-party companies to build apps and a wide range of new camera attachments, mounts and housings for users. The program, which was unveiled at a company event in San Francisco, already involves about 100 companies that are working with GoPro cameras (pictured) to pair them with their own products for consumers, according to an April 14 post by GoPro. The fledgling project has been quietly under development for about a year and so far includes involvement by developers from large multinational companies as well as smaller startups. Participating developers can sign up for the program and begin using three different developer toolkits that have been built by GoPro to encourage the creation of new ideas for the company's action cameras. GoPro is hoping the toolkits will help developers build new mobile apps, attachable or wireless accompanying devices, and new mounts or housings for the cameras, according to the company. The mobile apps toolkit includes functionalities such as camera command and control, live video preview modes and media management to build them into new apps, while the devices toolkit includes needed protocols and code to help developers create devices that connect either physically to a GoPro camera via the HeroBus, or wirelessly via Bluetooth or WiFi. The toolkit also provides the ability to access numerous GoPro functions including camera command and control, video management and more. The mounts and housings toolkit provides inspiration and component designs necessary for building accurate and reliable physical mounting solutions for GoPro devices.
"Over the last few years we've been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own [products]," Nick Woodman, CEO and founder of GoPro, said in a statement. "The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next. We're grateful to benefit from the collective genius of the participating developers and we're excited to now officially support their efforts with our developer toolkits."