HTC unveiled the HTC One series, its first Google (NASDAQ:GOOG) Android 4.0 "Ice Cream Sandwich" smartphones, which will begin shipping globally in April through more than 140 mobile operators and distributors.
Unveiled at Mobile World Congress in Barcelona, Spain, Feb. 26, the phone maker's new handsets include the HTC One X 4G LTE (Long Term Evolution) from AT&T, the One S 4G HSPA+42 phone from T-Mobile and the One V.
The handsets come as HTC tries to regain some of the luster it enjoyed when it launched the HTC Droid Incredible and Evo 4G two years ago. HTC saw its sales and profits fall in 2011 as its Android lineup has lost to the likes of Samsung, Sony, Motorola Mobility (NYSE:MMI) and others.
So urgent is its desire to entice consumers to buy a One series device that HTC partnered with cloud storage provider Dropbox to offer 25 gigabytes of free cloud storage for two years.
HTC intends the One X to be something of a "multimedia livewire," or entertainment superphone. AT&T's One X is fueled with a new 1.5GHz Qualcomm Snapdragon S4 dual-core processor for its LTE network, though the overseas version is powered by Nvidia's Tegra 3 quad-core processor.
The handset possesses a 4.7-inch 720p HD screen covered in Corning's Gorilla Glass and sports Beats Audio for crisp, full sounding music. Beats Audio is known for enabling music and video content to be played at a higher volume and better bass than typical audio technologies on the market.
HTC is renowned for its Sense user interface, and the One X will be one of the first devices in the United States to offer HTC Sense 4, which enhances Beats Audio and offers improvements to HTC Watch, allowing users to view related content while browsing movies.
Sense 4 also facilitates a new quick launch feature for the One X's camera that snaps photos in less than a second. The auto-focus feature locks in on picture targets in less than a second, and shooting provides nearly unlimited continuous shots when a user presses and holds the shutter button.
HTC's ImageSense includes an auto-burst feature that will automatically take a burst of shots if the subject moves while the user presses the shutter button. The One X's 8-megapixel HD camera plays off of the HTC ImageChip, reducing noise and color bias and boosting picture quality in photos and videos.