HTC One to Come in Real Gold Casing for Special Edition
The most exclusive and expensive smartphone ever created by the company has a value of about $4,400, and only five will be made.Now that Apple’s champagne-colored iPhone 5S has ushered in an era of golden-hued smartphones—Samsung just announced a gold version of its popular Galaxy S4 handset—smartphone maker HTC has upped the ante by manufacturing five editions of its One handset using real gold. Produced to celebrate the 18th anniversary of the MOBO Awards, which recognizes black artists and musicians in the United Kingdom, HTC UK will present the Gold HTC One to the winner of Best Newcomer category sponsored by HTC at this year's ceremony in Glasgow, Scotland. The most exclusive and expensive smartphone ever created by the company has a value of about $4,400 and was crafted in partnership with Goldgenie founder Laban Roomes. To achieve the luxury look, the zero gap unibody of the One on the front and back is plated in 18-carat gold—24 carat indicates pure gold. The plating is then polished to give a refined finish, and a special MOBO 18 logo is laser etched on the rear of the device.
"The best artists have always been given gold discs to celebrate their success, but today most people listen to music on their phone. We wanted to celebrate that fact," Phil Blair, HTC president for Europe, the Middle East and Africa, said in a statement. "The award winning HTC One is the gold standard in mobile design and innovation, so it was an obvious choice to make it even more special. We're sure the winning MOBO artist will love their unique phone and we will even be giving a lucky member of the general public the chance to get their hands on one soon, too."