HTC Unveils One Max Smartphone With 5.9-Inch Screen
The new device is one of a growing number of phablets Samsung and others that are bringing larger displays to smartphones.HTC officials are coming out with their One Max oversized smartphone a day early, showing off an Android device that comes with an oversized screen and fingerprint scanner. The company reportedly unveiled the device Oct. 14 after details of the One Max were released early on the Internet. HTC officials were expected to launch their latest offering Oct. 15 during a press conference in China. Despite a change in the release date, HTC executives were buoyant about the new device, which helps move the company into the burgeoning “phablet” space and round out the company’s lineup of HTC One mobile devices. "The addition of the HTC One max means that we now have an HTC One phone for everyone,” HTC CEO Peter Chou said in a statement. “The family has been built on quality and game-changing innovations and the HTC One max is certainly no exception."
HTC officials are hoping the One Max will help the company regain more solid financial footing after a fiscal quarter that saw HTC post its first losses ever. HTC, which has a reputation for making solid products that continue to have difficulty competing with Apple’s iPhone and mobile devices from Samsung, lost $101 million during the most recent quarter and has had to deal with news stories in which anonymous company executives pointed to Chou’s management style and vision as key contributors to the company’s financial issues.