LAS VEGAS With innovation as the overall theme of its Impact 2012 conference here, IBM (NYSE:IBM) today unveiled its first-ever Mobile Foundation, a comprehensive portfolio of software and services designed to help organizations capitalize on the proliferation of mobile environments, including laptops, smartphones and tablets.
Building on its recent acquisition of Worklight, the new foundation further expands IBM's strategy to provide clients with a mobile platform that spans application development, integration, security and management. For example, using the IBM Mobile Foundation, an airline can transform the way it interacts with its customers by establishing a secure two-way relationship with mobile applications, IBM said. Now, they can use their applications not only to keep customers apprised of their travel plans and current weather conditions, but also send push-notifications to alert them if there are changes or opportunities for upgrades. This is all made possible by deep integration into the airlines' back-end systems and relevant cloud services.
The IBM Mobile Foundation is targeting a $22 billion market opportunity that is expected to grow to $36 billion in 2015. In an IBM survey of more than 700 CIOs, three-quarters said they are embracing a mobile strategy because a flexible workplace delivers a 20 percent improvement in employee productivity. The CIOs said they are significantly reducing the cost of doing business by decreasing dependence on email, improving social collaboration and adopting cloud technologies to reach mobile workers.
It's no secret that throughout the last decade, the most successful organizations have been quick to leverage new technology for business advantage, Marie Wieck, general manager of IBM application and integration middleware, said in a statement. Over this time, we have evolved our market-leading portfolio to meet our clients needs to extend their reach through new channels like mobile and cloud computing. Our latest offerings are yet another step in this direction and will provide customers with everything they need to support mobile devices in their business and use them to transform the way they interact with customers, partners and employees.