Diving in deep with mobile solutions, IBM has unveiled IBM MobileFirst, a comprehensive mobile portfolio that combines new solutions in mobile security, analytics and application development software, with cloud-based services and deep mobile services expertise.
Using IBM MobileFirst, businesses can now streamline everything from the management of employee’s mobile devices, to the creation of a new mobile commerce app that will transform their entire business model. Additionally, an expanded partnership with AT&T provides developers with tools to create faster, richer mobile apps and services for customers.
IBM’s move builds off its experience helping nearly 1,000 customers become mobile enterprises, and leverages the thousands of mobile experts, 270 patents in wireless innovations and 10 mobile-related acquisitions in the past four years alone.
Although IBM has been highly active in the mobile space – particularly in services, the company has not been very vocal about its mobile endeavors up to now. However, now the time is right to make a bigger splash and claim a larger piece of the market.
“The turning point was the shift from mobile being about devices and apps to being about billions of dollars in business value,” Kevin Custis, global leader for mobility services at IBM Global Business Services, told eWEEK. “We’re not so interested in who’s going to be the winner between Apple, Google and Microsoft in the mobile space. We say our clients and ultimately IBM will be the winners.”
Through IBM MobileFirst, IBM is providing companies with the essential tools to take advantage of new business opportunities being enabled by mobile. To be successful in leveraging mobile for driving revenue growth, clients must have an integrated strategy for mobile, cloud, big data, social business and security.
“IBM MobileFirst for us is all about the business of mobility, Custis said. “It’s very analogous to 15 years ago with the Web and how it became essential for business; the same thing is now happening with mobile. We see a turning point right now. For instance, we realize that many people’s first experience with a business is through mobile these days, so we’re building a platform and services to help clients re-imagine that mobile experience.”
IBM’s mobile solutions portfolio provides the key elements of an application and data platform with the management, security and analytics needed for the enterprise, IBM said. In addition to meeting mobile-specific requirements, the portfolio provides for rapid integration between social and cloud services as well as back-end technologies that secure and manage strategic business processes.
The IBM MobileFirst Platform features new updates including expanded capabilities of IBM Worklight to simplify deployment. It also features single sign on capabilities for multiple applications and a new beta of the Rational Test Workbench for mobile help to improve the quality and reliability of mobile apps.
IBM also introduced IBM MobileFirst Security, which expands the company’s context-based security solutions to add new vulnerability scanning capabilities to AppScan that support the current releases of all major operating system platforms. The new IBM MobileFirst Management solution features new updates to IBM Endpoint Manager including enhanced support for Bring Your Own Device (BYOD) programs and increased security standards that are critical to governments and regulated environments.