IBM: Speed, Analytics Drive Mobile Adoption in the Enterprise

By Darryl K. Taft  |  Posted 2013-11-20 Print this article Print

"Today, mobile is quickly emerging as a transformational game changer in business that will drive new levels of innovation and interactions," said Kevin Custis, Social Business and Mobile Practices leader at IBM, in a statement. "It is far too limiting to define mobility simply as a device or a channel for transactions. The organizations that come out ahead will be the ones that prioritize mobile and redefine its use to drive a new set of business expectations and user experiences."

In order to close the gap between leaders and those that lag behind, it is important to look at how core mobile challenges are currently being addressed within their organizations. For example, while many companies are using mobile to pursue multiple innovation paths, the majority of leaders (62 percent) said they focus on using mobile for enterprise model innovation, which means redefining their role in the value chain, where they collaborate and how they operate, IBM said.

Meanwhile, mobile leaders are making noteworthy investments in bring your own device (BYOD) strategies. While leaders are more than twice as likely to have adopted a BYOD approach for employees compared to other organizations (66 percent compared to 32 percent), leaders are also more likely to provide the needed support to make these programs successful including well-documented policies and IT support, the study showed. To effectively support BYOD efforts, however, organizations should first consider the various mobile use cases in the organization, such as access to apps to improve customer service, not just the devices they are willing to support, IBM said.

Despite the benefits of adopting mobile strategies, there are three top challenges to mobile adoption, according to the report: Integrating mobile apps with existing systems (54 percent); implementing end-to-end mobile security solutions for devices and apps (53 percent); and reacting to changes in technology and mobile devices in a reasonable period of time (51 percent).

The IBM study also showed that when it comes to industries, the banking industry is a bit ahead of the curve on mobile. Comparing responses from banking industry participants against peers in other industries provides insight into how this market is prioritizing mobility. For example, 51 percent of banking organizations report measurable ROI from their mobile initiatives, compared to 34 percent of their peers. In terms of increasing employee productivity in the field, a few areas where banking organizations stand apart from peers is their emphasis on using mobile to improve internal collaboration, provide sales force enablement tools and enable employee self service.

Also, compared to mobile leaders, banking organizations have improvements to make when it comes to BYOD adoption. Findings showed that 37 percent of banking respondents say their organization has adopted a BYOD approach, compared to 66 percent of leaders that have implemented BYOD.


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