Intel, AMD, Qualcomm, Nvidia Fuel Mobile Chip News at CES
As Intel and AMD look to push their x86-based products into more mobile devices, ARM partners Qualcomm and Nvidia expand their chip offerings.The heightened competition in the mobile chip space quickly took center stage at the 2013 Consumer Electronics Show, with Intel and Advanced Micro Devices laying out plans to become more significant players in the market and Qualcomm and Nvidia introducing their latest processors for smartphones and tablets. Intel and AMD, stalwarts in the PC and server chip spaces, are looking to make inroads into a mobile chip market that is dominated by designer ARM Holdings and its manufacturing partners, including Qualcomm, Nvidia and Samsung Electronics. Intel officials are looking to drive down the power consumption of its Core and low-power Atom platforms to make them more competitive in devices like smartphones, tablets and Ultrabooks—extremely thin and light notebooks that offer solid performance and long battery life. Intel and AMD made strong plays with their x86-based processors, but Qualcomm and Nvidia also unveiled new offerings. At a press conference at CES Jan. 7, Intel officials introduced new Atom and Core chips that are more energy-efficient than their predecessors, offered some road map details on future chips and talked about such initiatives as its Perceptual Computing efforts, which they said will bring systems the ability to more readily recognize faces and understand human gestures.
"The best of Intel is coming to a mobile device near you," Kirk Skaugen, vice president and general manager of Intel's PC Client Group, said in the announcement of the vendor's CES news. "We are set to deliver the biggest increase in battery efficiency in Intel's history with 4th generation Intel Core processors, while adding broad new human interfaces to computing devices through touch, voice, facial recognition and gesture-based interactions. We're also significantly extending the performance and power savings in Atom processors as we accelerate our mobile offerings in an unprecedented fashion in 2013."