Intel Bringing a Mobile Focus to IDF

By Jeffrey Burt  |  Posted 2013-09-05 Print this article Print

In addition, Douglas Fisher, vice president and general manager of Intel's Software and Services Group, will address such areas as Intel's mobility optimizations and toolsets for Windows 8.1 and Android development.

On Sept. 12, Genevieve Bell, director of interaction and experience research at Intel Labs, will talk about what's coming in the future around mobility.

Intel dominates the PC and server chip markets, but like many other established tech vendors, it is playing catch-up in the booming mobile device space. Currently, most smartphones and tablets are powered by low-power SoCs designed by ARM and manufactured by such companies as Samsung, Qualcomm and Texas Instruments.

Intel has been working to close the power-efficiency gap between its offerings and those from ARM and its partners. In May, Intel executives announced the Silvermont microarchitecture, which they said offers significant improvements in performance and energy efficiency, and exceeds what ARM can offer in its designs.

"We're breaking the myth that ARM can do things that Intel cannot," Dadi Perlmutter, executive vice president, general manager of the Intel Architecture Group and Intel's chief product officer, said at the time of Silvermont's unveiling.

Atom chips based on Silvermont will appear in a range of systems, from dense, low-power servers and PCs to smartphones, tablets and other form factors. The 22-nanometer Bay Trail, which is expected to be a big topic of discussion at IDF, will be found in both PCs and tablets, and Krzanich said it will help the chip maker extend its reach in the PC and mobile device spaces.

"What [Bay Trail] really does is allows us to get into these markets that we're not in, in a big way today," he said in July. "Bay Trail really, first and foremost ... gives solid performance, solid battery life relative to the competition in price points and markets that we're simply not in. At the end of the day, the market will go where the market goes, and better to have a product like Bay Trail that we can play no matter where it goes rather than miss that market."


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