Intel Bringing a Mobile Focus to IDF
The chip maker will continue its aggressive push into mobile at the show, talking about devices, new form factors and Atom.Intel has been making plenty of news in recent months in connection with its data center strategy, such as the announcements Sept. 4 that included the launch of the next-generation Atom platform for microservers and other systems, the C2000 lineup. However, when the company's Intel Developer Forum (IDF) kicks off Sept. 10, the focus will quickly shift to its efforts around mobility, a primary area of concern for the chip maker's new leadership. And as the global PC market continues to contract, the mobile device space also becomes one of Intel's key growth areas. CEO Brian Krzanich, who in May took over as the top executive for Paul Otellini, has been pushing a more aggressive mobile agenda. Just days after taking over, Krzanich made several organizational moves designed to streamline the company, such as having the Intel Architecture Group report directly to him and creating a new unit that will focus on new devices, including wearable technology. He also has been vocal about the new chips that are on the horizon, including Core processors based on the low-power "Haswell" design that will find their ways into PCs, tablets and other form factors—such as convertible and hybrid devices—and the new Atom systems-on-a-chip (SoCs) based on the new "Silvermont" microarchitecture, such as "Bay Trail" for tablets and "Merrifield" for smartphones.
Atom will be a key part of the chip maker's mobile efforts, Krzanich told analysts and journalists in July to discuss the company's quarterly financial numbers.