Intel Keeps Struggling in the Mobile Market: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2013-06-04 Email Print this article Print
 
 
 
 
 
 
 


5. Samsung is producing its own products

Speaking of Samsung, that company could have been another key partner for Intel. But as noted, Samsung produces its own processors, making the need for Intel to build chips for its wildly popular devices unnecessary, except for the latest Galaxy Tab 3. The two biggest companies in the mobile space, in other words, aren't primary Intel chip buyers. That's not a good thing.

6. Intel is late in supporting LTE mobile technology

Intel has been producing chips for some mobile products for a couple of years, but the company has surprisingly not offered a key feature in those processors: Long Term Evolution (LTE) support. Intel has promised that its chips will support LTE later this year. But doesn't it know that ARM-based processors have featured that technology for years?

7. Shareholders were too complacent

Shareholders are not often thought about when judging companies, but they are major change agents in the corporate world. If shareholders see trouble and start complaining, companies tend to move. But Intel's shareholders were blinded by its profits in the PC business and didn't notice that its shortcoming in the mobile market could prove troublesome. Now, they're wishing they paid more attention in the beginning and got the company moving.

8. Delay after delay

Intel disappointed quite a few mobile device makers after it said on numerous occasions that it would produce chips they would want. But it seemed that every time Intel was getting close to launching those processors, it initiated a delay. Those delays only caused vendors to trust its products less. And Intel is suffering from a lack of credibility in the mobile market today.

9. It let Ultrabooks go too far

To address the impact tablets were having on its business, Intel decided to get into the Ultrabook business. Although many believe that Ultrabooks could eventually be popular alternatives to lightweight notebooks, they've really had no impact on tablet sales. Perhaps Intel's hopes for Ultrabooks went too far.

10. It might already be too late

The most troubling issue for Intel might just be that it's coming into the mobile space far too late. Sure, it's had mobile chips before, but those were ignored. Intel believes that 2013 will be its year to make a splash. But considering so many vendors have already promised ARM-based chips and LTE support isn't coming anytime soon, the company might find it will arrive too late to ever be a major force in the mobile market.

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