Intel to Focus On Mobile Chips, Make Wearable Computer Push: CEO

By Jeffrey Burt  |  Posted 2013-07-01 Print this article Print

The appointment of Krzanich, a 30-year Intel veteran with a strong manufacturing backround, worried some industry observers who thought the company missed a chance to get a much-needed change of direction. However, just after taking over, Krzanich announced that the Intel Architecture Group would report directly to him and that he was creating a business unit to focus on new devices.

Those new devices could include wearable computers. Krzanich told reporters that he is using the Google Glass headset and that he expected more wearable devices for eyes, ears and wrists to hit the market in the near future. He plans for Intel technology to power many of them.

"I think you'll start to see stuff with our silicon toward the end of the year and the beginning of next year," Krzanich said. "We're trying to get our silicon into some of them, create some ourselves, understand the usage and create an ecosystem."

In other areas, James said Intel will continue to build its foundry business of making chips for third parties, and Krzanich said that could include chips built on an architecture that competes with the x86 architecture Intel uses.

"If there was a great customer that we had a great relationship with laptops and other mobile devices, and they said, 'Look, we'd really love you to build our ARM-based product,' we'd consider it," he said. "It depends on how strategic they are."

They also were cautious about Intel's efforts in Internet TV, even as some company officials said the chip maker will be rolling out its offering later this year. Intel's plans call for creating Intel-based set-top boxes that would enable users to bring online content—including TV shows and live events—onto their televisions. The issue for Intel has been gaining the licenses to the content.

"We believe we have a great user interface and the compression-decompression technology is fantastic," Krzanich said. "But in the end, if we want to provide that service it comes down to content. We are not big content players."



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