NEWS ANALYSIS: Apple has announced a new, bigger iPad. It has the kind of features most consumers and enterprise users would want to buy if they think the price is right.
On Jan. 29 Apple announced a new iPad with 128GB of storage. The device, which will be available on Feb. 5, is a fourth-generation iPad and comes with the same features found in the 16GB, 32GB and 64GB models, including the A6X processor, the 9.7-inch Retina display and 4G LTE support.
Those who don't want to pay the extra $130 for 4G Long-Term Evolution (LTE) can get a WiFi-only model, which Apple has priced at $799, while the 4G LTE option goes for $929.
Now that Apple has announced the tablet, speculation abounds over whether the device will actually be successful. There seems to be some need in the mobile space for a tablet capable of storing huge amounts of data, but some wonder if 128GB is overkill. For Apple, however, the 128GB iPad presents an opportunity. The device has the most storage of any tablet on the market, and might just deliver the most value. The 128GB iPad, in other words, might just be a must-have for most tablet customers
Take a look at the reasons why.
1. More storage, of course
The mobile world is changing at a rapid rate. And while the 32GB and 64GB options might have delivered ample storage for some, the average person today needs 128GB of space. With that, they can store lots of videos, photos and other content on the tablet and have more data on the device when they need it. The extra storage is a great addition.
2. The Retina display
Apple's Retina display has made its way to the high-end iPad. The Retina display delivers exceedingly high-quality visuals, which will allow users to enjoy movies and photographs all the more. Having the Retina display is a huge selling point.
3. The price is right
Although Apple's new iPad might set customers back at least $799, they're getting an awfully good value for the price. The device is basically a notebook replacement, and that price puts it in line with competing notebooks. With 4G LTE offered at $929
, it's not a bad price for customers looking to access the Web wherever they go.
4. Enterprise value
As Apple itself noted in a press release announcing its new slate, more than 85 percent of the Global 500 are currently deploying or testing the iPad. That figure could quickly jump to near 100 percent when companies get their hands on the 128GB version. Data-intensive applications might work effectively on tablets if they have enough storage capacity along with proper security measures. Having more storage is important to those firms. And Apple knows it.