iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

1 - iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops
2 - Cooking Once Again
3 - Introducing the iPad Air
4 - More Power to It
5 - Retina Display Demands Premium Pricing
6 - Upgraded iPad Mini
7 - Mini Gets Improved Display
8 - Pricing Lineup
9 - 13- and 15-inch MacBooks Get Upgrade, Too
10 - MacBook Air, Pro Pricing
11 - Next-Generation Flash
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iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

by Chris Preimesberger

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Cooking Once Again

As one might imagine, Apple CEO Tim Cook was in a jovial mood Oct. 22 for the product launch.

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Introducing the iPad Air

Deciding not to continue convention by naming the tablet the iPad 5, Apple introduced the iPad Air to a round of applause from the audience. You can see the key features listed here. It weighs a mere 1 pound and is the thinnest tablet on the market—thus, the "air" designation.

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More Power to It

The iPad Air features the 64-bit A7 processor, the same one running in the new iPhone 5. The M7 video processor is the most powerful one used yet in an Apple tablet, so it's custom-designed for those who plan to watch a lot of television while on the move.

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Retina Display Demands Premium Pricing

Apple fans are already used to its premium pricing scheme, so it won't surprise anybody to hear that the iPad Air will cost $629 for a 16GB WiFi and cell-enabled tablet.

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Upgraded iPad Mini

The 7.9-inch iPad Mini is getting its first upgrade following its introduction about a year ago. It, too, will pack the A7 chip and the improved video processor.

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Mini Gets Improved Display

The Mini 2 (they're not calling it the Mini Air) sports an upgraded Retina 2048 by 1536 display. No other tablet of this size features that kind of clarity.

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Pricing Lineup

With the advent of the new iPads, the iPad 2 gets a $100 price dropdown to $399 (for a 16GB WiFi and cell-enabled model), and the iPad Mini stays at $299. The iPad Air, with 16GB and WiFi only, goes for $499.

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13- and 15-inch MacBooks Get Upgrade, Too

Apple's newest Macbook Pro laptops now run on Intel's lower-power Haswell processor that improves battery life and speed. The new laptops also support a 4K display—Sharp's IGZO display panel with a resolution of 3840 by 2160 that enables longer battery life.

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MacBook Air, Pro Pricing

New product launches usually mean pricing changes. In these cases, the MacBook Air and Pro laptops range from just under $1,000 to $2,000, as shown here.

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Next-Generation Flash

Apple has been busy upgrading the innards of its Mac Pro desktops with NAND flash. Read-write speeds are faster than ever—due to continued improvement in media quality by flash providers—and, as you can see in the specs, the storage capacity can now be installed to a whopping 1TB.

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