iPad Mini Tops Major Apple Product Introduction: 10 Key News Nuckets

By Don Reisinger  |  Posted 2012-10-23 Print this article Print

5. Apple really can’t stand Google

If there’s any company Apple doesn’t like, it’s Google. At the Oct. 23 event, Apple compared its iPad Mini to the Nexus 7, saying that its slate has a 35 percent larger screen and offers more on-screen real estate for browsing Web sites and apps than Google’s option. The war is on.

6. Pricing seemingly doesn’t matter to Apple

As noted, the iPad Mini will start at $329. Although that’s far more affordable than the larger iPad, it’s $130 more expensive than the cheapest Google Nexus 7 model. What’s worse, Apple’s top-of-the-line iPad Mini, which comes with 64GB of storage and LTE support, will set customers back $659—Yikes!

7. The new iMac is thin

Apple’s new iMac is downright impressive from a design perspective. The computer is just 5mm thin around its screen and its display reduces 75 percent of the reflection owners were previously experiencing. A Fusion drive has been added that combines some of the best features from a hard disk drive with Flash storage. The new iMac’s prices start at $1,299.

8. Apple doesn’t like the optical drive

Apple just really doesn’t like the optical drive. The feature is missing in the new iMac, and it’s gone from the 13-inch MacBook Pro with Retina display. Considering it’s also not available in the 15-inch MacBook Pro with Retina display, how much longer will Apple even bundle it with its other products?

9. Lightning is infiltrating Apple’s mobile products

Apple has been making the move to Lightning awfully quickly. Announced just a month ago in the iPhone 5, the new, smaller port is now coming to the fourth-generation iPad and iPad Mini. Apple is wasting no time trying to get customers to move to the new port.

10. The casual user reigns supreme

When it’s all said and done, Apple’s Oct. 23 event proved that the company is still extremely committed to appealing to general consumers rather than business users in particular. At no point did Apple show off a new Mac Pro to appeal to enterprise customers. And although the Lightning port is fine to transition to, Apple has done little—aside from a $29 port—to ease a company’s transition to its new products. The casual user still reigns supreme in Apple land.

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