Apple's iPhone 5 is a hit. The smartphone, which Apple will start shipping on Sept. 21, set a new preorder record on Sept. 14 with buyers snapping up more than 2 million units sold in just 24 hours of availability. The preorders easily surpassed the old record of more than 1 million iPhone 4S units that were preordered in the first day of availability a year ago.
With a new record under its belt, speculation abounds over what made the iPhone 5 so popular. Some say the features were enough to get consumers excited. Others say that simply because Apple offered up the handset, customers flocked to the device. Whatever the case, Apple's iPhone 5 is wildly popular. By the look of things, it'll offer up some solid results for the iPhone maker when its financials for the third quarter come out next month.
But the iPhone 5's initial sales success is worth a deeper look. There are multiple reasons why demand for the new smartphone quickly surged after its introduction on Sept. 12. It's just too easy to say that it has to do with the device's bigger display or Apple's brand.
Let's take a look at the many reasons why so many people are deciding to buy the iPhone 5 as Apple ships them.
1. The 4G LTE
Apple's 4G LTE integration in the iPhone 5 could be the biggest advancement the smartphones offers. Previously, Apple only delivered 3G service to the iPhone. Now, with 4G LTE support, users will have much faster connection speeds. On AT&T's network, they'll also be able to bridge the gap between 3G and 4G LTE with HSPA+ whenever the faster connection isn't available.
2. iPhone 4S boredom
Apple's iPhone 4S was a bit of a bore. Yes, that device set the previous Apple preorder record. But don't forget that it did so because more carriers offered the iPhone 4S on launch day. The iPhone 4S was a catch-up device. So, many ignored the iPhone 4S and chose to hold out for the iPhone 5.
3. Better performance is exciting
The iPhone 5 ships with the company's A6 processor. Benchmarks that have leaked onto the Web show that the chip can perform some tasks four times faster than the A5. In other tasks, the jump is double. Either way, the better performance is enough to get power users excited and ready to pounce on preorders.
4. The new design is impressive
Apple's iPhone 5 design is not a major update over the iPhone 4S, but it's an impressive one, nonetheless. As the smartphone industry has shown time and again, design is extremely important to consumers. And in the case of the iPhone 5, it might have been a key reason so many people rushed to preorder the handset.