5. Enhanced camera
The well-received Apple iPhone 4S camera was made available on the new iPad to much critical praise. Camera-equipped smartphones and mobile devices have proven enormously popular with consumers and business users alike. Staying ahead of the pack in photo quality is something Apple will likely focus on for its iPhone 5.
6. Upgrade strategy
The new iPad was rumored to be a major upgrade over its predecessor, the iPad 2. Instead, it was viewed by many critics as an iterative update, despite several advanced new features. And this iterative update is experiencing soaring sales so far. Is this what we can expect for Apples future upgrade road map for the iPhone?
7. Keep the price the same
Apple made the exceedingly intelligent move of putting the new iPad on store shelves for the same price points as the iPad 2. If the new iPad was brought to the market at a higher price than its predecessor, it might have faltered during its opening weekend. By keeping the price the same, however, Apple all but ensured the device's future successand preserved its margins in the process.
8. iPhone 4S Pricing
At the same time, Apple acknowledged that some customers are looking for cheaper products. And for those folks, the company kept the iPad 2 on store shelves and dropped its price by $100. When the iPhone 5 launches, Apple should do the same with the iPhone 4S.
9. Forget multiple versions
For years now, critics have been angry with Apple for not offering multiple versions of its mobile devices. Some want to see a so-called "mini" version, while others are calling for an enlarged screen size. Apple, meanwhile, has stayed with the plan of releasing a single version of its iPhone and iPad each year. It's the smart move, and it's something it should stick with when the iPhone 5 launches.
10. Carrier agnosticism
Finally, and perhaps most importantly, Apple must ensure that the iPhone 5 is available on Sprint, AT&T and Verizon networks. The new iPad is available to both AT&T and Verizon customersboth of which offer 4G LTEfollowing its earlier strategy of staying carrier-agnostic. The last thing Apple should want to do is get involved in exclusivity deals again. They don't help Apple or consumers.