iPhone 6 Plus Sales Booming in China
In AppLovin's last report, the U.S. had a 80/20 iPhone 6 to iPhone 6 Plus ratio, while China was at 65/35 in favor of the iPhone 6.Holiday sales and increased availability of the iPhone 6 Plus affected Apple's market share in two of its biggest markets—the United States and particularly in China, where the iPhone 6 Plus is booming—and all indications are that demand for this device is outstripped by market demand by a wide margin, according to a report from AppLovin. The report indicated relative market share of the iPhone 6 Plus is important, particularly in China, as it seems sales of the device, which reportedly brings Apple 61 percent higher profit margins than the iPhone 6, could give a considerable boost to Apple's next reported earnings. "Apple's strategy seems to be bearing fruit both domestically and in foreign markets," Katie Jansen, vice president of corporate marketing at AppLovin, told eWEEK. "There is a huge market for affordable phones, and [there are] many great devices built by other companies to address it. But Apple has proven there is another way to be successful." In AppLovin's last report, the United States had an 80/20 iPhone 6 to iPhone 6 Plus ratio, while China was at 65/35 in favor of the iPhone 6.
Jansen noted that in any emerging market with a thriving middle class—certainly China fits this bill—there seems to be a place for high-end devices like the iPhone and other premium electronics products.