NEWS ANALYSIS: Apple’s iPad Mini is all the rage in the tablet market, but should it be? It’s facing stiff competition, particularly from the popular and lower-priced Amazon Kindle Fire.
Apple's iPad Mini is hot
. Some consumers are calling the device, which was offered up for preorder Oct. 26, the best small tablet on the market. But it's unclear whether that admiration comes from the quality of the product or the fact that it's an Apple product.
As nice as the iPad Mini is, after all, it's facing stiff competition. And to simply cast aside those competitors for a product that Apple hasn't shipped yet seems rather premature.
Furthermore, the love for the iPad Mini seems to ignore that the device comes with its fair share of issues. At a starting price of $329, the iPad Mini is expensive compared with other similar tablets on the market. And although its screen is slightly larger than those from competitors, devices like the Google Nexus 7 and Amazon Kindle Fire come with their own advantages.
The Kindle Fire, especially, might appeal to quite a few customers. Amazon's tablet is well-designed, it has some neat features and it's affordable. Simply put, it's a winner and it might just be better than Apple's iPad Mini.
Read on to find out why customers should choose the Kindle Fire HD over the iPad Mini.
1. Options, options
Apple's iPad Mini comes in 12 versions
. However, the only difference between the devices is storage, wireless connectivity and color. The Kindle Fire is available in several versions, depending on what customers want. There's a Kindle Fire HD with WiFi, a low-end Kindle Fire for those on a budget, an 8.9-inch Kindle Fire HD and that same model with the addition of Long Term Evolution (LTE) service. The options are sure to appeal to wide array of customers.
2. A bigger screen
Although Apple has staked claim to the low-end display turf by pointing out that its 7.9-inch iPad Mini has a larger screen than the Nexus 7 and Kindle Fire, the company has forgotten about the 8.9-inch Kindle Fire HD. That device nearly matches Apple's top-of-the-line iPad and does so at a price customers will like—$499 with LTE.
Speaking of pricing, it's hard not to choose Amazon's tablets over Apple's. The cheapest Kindle Fire is available for just $159. Those who want a better display can get the Kindle Fire HD for $199. The 8.9-inch Kindle Fire HD starts at $299 for WiFi and $499 for LTE service. Apple's iPad Mini starts at $329 for WiFi and 16GB of storage. Yikes.
4. A better display
The iPad Mini's biggest issue might be its display
. The device has a 1,024 x 768 screen that has 163 pixels per inch. The 7-inch Kindle Fire HD has a 1,280 x 800 HD resolution and 216 pixels per inch. In other words, customers will get a far better visual experience on Amazon's tablet.