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1Kodak’s New Ektra: A Smartphone With a Focus on Cameras
2The Kodak Ektra Smartphone
The Kodak Ektra sports a retro camera-like design that’s built around a 21-megapixel fast-focus main rear camera that the company hopes will up the ante with photo enthusiasts on the go. The 4G LTE-enabled phone will be available in Europe later this year for about $550, but could come to the U.S. in 2017.
3A Smartphone With a 10-Core CPU
4Powerful 3,000mAh Rechargeable battery
5Built-in 21MP Main Rear Camera, 13MP Front Camera
6Ektra Includes Camera Shutter Button
7Advanced Manual Camera Settings
The Ektra’s main rear camera includes an Advanced Manual Mode, which offers users settings for exposure, ISO, focal length, white balance, shutter speed and aperture, plus preset scene mode choices for a wide variety of photo situations, such as portraits, sports, night time and more. The camera also includes options for panorama, macro and landscape images, as well as a Smart Auto mode that auto-selects the best settings for photographic conditions on the fly.
8Retro 35mm Compact Camera Styling
The handset looks like a retro film-style camera, with a patterned black rear cover and a protruding lens like a small, compact 35mm camera of the past, while integrating a modern smartphone into its touch-screen front facade. The phone styling is unique in a world filled with traditional-looking Android handsets and Apple iPhones, largely due to its camera-like appearance.
9Optional Cases With Camera-Like Appearance
10Order Prints Directly Through the Kodak Prints App
11The Ektra Is Built on Kodak’s Long Photographic Legacy
For more than a century, the original Eastman Kodak Co. provided chemicals, photo paper and processing for photographic prints. Kodak later entered the camera business and sold its original Ektra cameras starting in the 1940s. Later, it moved into its then-popular line of Instamatic cameras in the 1960s and 1970s. As digital cameras became popular, Kodak failed to keep up and stay relevant, forcing the company to file for Chapter 11 bankruptcy protection in 2012, when it sold its imaging operations.