BARCELONA, SpainHandset maker LG unveiled its first quad-core processor smartphone, the LG Optimus 4X HD, which combines Nvidia's latest 1.5GHz Tegra 3 CPU with a True HD IPS display. The Tegra 3 is a 4-plus-1 quad-core mobile processor designed for high-level multimedia performance but utilizes a fifth battery saver core to handle less demanding tasks such as active standby and music playback.
Equipped with the True HD IPS display, the Optimus 4X HD offers an enhanced viewing experience with high resolution, clarity, and no color or shape distortion. The Optimus 4X HD also includes 16GB of internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. In addition, it boasts an 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall multimedia experience.
LG designers also made sure that looks didn't take a back seat to performance. The 8.9mm slim and sleek smartphone features a "prism-edged" design with enhanced materials and finish.
"LG introduced the world's first dual-core smartphone exactly one year ago, and today we're announcing the next milestone," said Jong-seok Park, president and CEO of LG Mobile Communications. "But speed in itself isn't what makes LG Optimus 4X HD uniqueit's the benefit we're bringing to customers with the HD multimedia experience in a mobile form factor."
Following in the footsteps of last year's glasses-free 3D smartphone, LG also unveiled the Optimus 3D Max with 3D technology and a sleeker design. The Optimus 3D Max offers both 2D and 3D modes, LG's brightened display, and 3G network speeds that have been improved to HSPA+ 21M bps. LG Tag+ offers NFC (near field communication) capabilities and automatic setting changes, which are possible by creating predefined tags that are customized to certain modes such as car mode, office mode or sleep mode.
Depending on location, the predefined tags will automatically adjust various phone settings, including WiFi, Bluetooth, GPS and sound volume.
Additional features include an HD Converter to offer HD quality on a TV connected through MHL (Mobile High-Definition Link), when transforming Open GL-based 2D games and applications to 3D and viewing Google Earth; Range Finder to calculate the distance between the camera and the subject as well as the dimensions of an object through triangulation; and Out-focusing Shot to enhance camera quality through image processing using depth information.
Users can convert Google Earth, Google Maps and other road views into 3D using the enhanced 3D Converter. Furthermore, 3D photos and videos captured by the Optimus 3D Max can also be viewed in a single-screen mode in 2D, using the 3D Hot Key mounted on the side of the phone to toggle between 2D and 3D. LG also plans to continue expanding video contents, applications and games optimized for the 3D Converter.
LG focused on trimming details on the design of the Optimus 3D Max by keeping only the essentials and eliminating everything else. Measuring only 9.6mm thin and weighing 148 grams, the lean body with metallic and rounded edges includes unique 3D-style cubicle icons that users can customize with their own photos through the Icon Customizer.
The Optimus 3D Max will first launch in Korea in March and will gradually roll out in other markets starting in Europe. The device will receive an upgrade to Android 4.0 Ice Cream Sandwich from Android 2.3 Gingerbread shortly after the launch.