Lower-Price iPhone Might Succeed in Emerging Markets: 10 Reasons Why

By Don Reisinger  |  Posted 2013-01-09 Print this article Print

5. The iPad Mini works

If the iPad Mini is successful today, what makes anyone think that an iPhone Mini wouldn’t be able to follow suit? After all, consumers around the globe are obviously willing to plunk down cash on products that are underpowered but cheaper, as long as they have the Apple branding on them. Expect nothing different from the iPhone Mini.

6. No iPhone has failed

Perhaps history can be one’s guide in determining the iPhone Mini’s chances of success. There has never been an iPhone that has failed and there is no insurmountable reason why an iPhone Mini will be any different. If that doesn’t play into Apple’s favor, what does?

7. It shouldn't be available in developed countries

If Apple wants its iPhone Mini to be successful, it should limit its availability in developed countries. Places like the United States, Canada, U.K. and France shouldn’t be offered a cheap, low-end iPhone. In those markets, Apple’s iPhone 4, iPhone 4S, and iPhone 5 are selling extremely well. Playing with that formula with an iPhone Mini makes no sense.

8. China

China is an interesting marketplace. Although it can’t really be considered an emerging market any more, it’s not really a fully developed market, either. China is, therefore, a massive market opportunity for Apple. And according to reports, China is the main target market for the cut-rate iPhone.

9. Developers will jump at the chance

Developers will love the idea of Apple launching an iPhone Mini. After all, the device would be made available to a market that they haven’t yet capitalized on, and that could prove extremely lucrative. If developers fall in line—and they likely will—iPhone Mini’s sales could soar.

10. Don’t underestimate the value of iOS

Apple’s iOS is a key driver in the iPhone’s popularity. That operating system will naturally be running in the iPhone Mini. Until consumers around the globe find serious fault in iOS, it’s quite likely that they’ll pounce on the iPhone Mini partly because it’s running a popular platform. That can’t be forgotten.

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