Microsoft Aims High by Going After MacBook Air With Surface Pro 3
NEWS ANALYSIS: Forget about iPad versus Surface comparisons now that Microsoft has made it clear that it's aiming for another market entirely—the MacBook Air.When Microsoft launched the Surface Pro 3 tablet in New York on May 20, it made one thing abundantly clear. The new Surface is not an iPad killer—but then it's not intended to be one at all. Instead, Microsoft is aiming squarely at the MacBook Air, Apple's ultra thin and ultra light Ultrabook. In fact, when Microsoft's Panos Panay demonstrated how thin and light the Surface Pro 3 is, the measurement was against the MacBook Air. And this was after he spent some time talking about how many, if not most, people carry both a laptop computer and a tablet, one so they can consume data and another so they can get work done. The idea behind the new Surface Pro 3 is to provide a laptop that can be both a tablet for consumption of content and a work platform. To do this the Surface Pro 3 is vastly changed from the earlier versions. The biggest change is that the new Surface has a 12-inch screen with a 3:2 aspect ratio, versus the 16:9 ratio on earlier Surface tablets and on most Ultrabooks and laptops. The screen is more nearly square and mimics the shape of a pad of paper. The new Surface Pro 3 also sports higher-end processors and a very high definition screen with 2160 x 1440 resolution.
Creating content and getting work done in general are supposed to be easier with the new model's type cover and touchpad that are larger than with the earlier models. Then there is the stylus that Microsoft says feels more like a real pen. The pen is tightly integrated with Microsoft's OneNote software so that the tablet turns on and runs OneNote with the click of a button on the stylus.