Microsoft Buys Mobile Data Labs, Maker of MileIQ App
Mobile Data Labs' mileage tracking app for road-warrior workers is now part of Microsoft's expanding mobile software catalog.Microsoft has snapped up Mobile Data Labs, the San Francisco-based app maker of MileIQ, for an undisclosed amount. MileIQ for Android and iOS is a popular mileage tracking app that automatically tallies the miles that roving sales forces, business travelers and mobile professionals rack up as they drive. The paid app helps streamline the process of submitting travel reimbursement requests or deduct travel expenses by passively logging activity. "Mobile Data Lab's MileIQ app takes advantage of sensors in modern mobile devices to automatically and contextually capture, log and calculate business miles, allowing users to confidently claim tax deductions," Rajesh Jha, corporate vice president of Microsoft Outlook and Office 365, said in a Nov. 5 announcement. That data can add up to significant savings, in both time and money, for workers that spend a significant part of their day behind the wheel. "In fact, the average MileIQ subscriber is able to deduct $547 per month in business miles, putting money back in their pockets," Jha said. "MileIQ counts over 1 million users and has been the top-grossing finance app in the iTunes store for 20 months straight."
In the United States, users have used the app to catalog over a half a billion business miles, according to Mobile Data Labs CEO and co-founder Chuck Dietrich. "MileIQ saves customers hours in mileage logging every month and delivers an average deduction or reimbursement of more than $6,500 a year," he wrote in a separate announcement.