Microsoft Launches Surface Pro 3 in NYC; Mini Tablet a No Show
The Surface Mini was nowhere to be found, but Microsoft did unwrap a massively upgraded new version of its business tablet, the Surface Pro 3.NEW YORK—Microsoft CEO Satya Nadella took to the stage in an industrial part of lower Manhattan to kick off the launch of the Surface Pro 3. The highly anticipated Surface Mini was a no-show, however. Before offering a glimpse of the new hardware and divulging its technical specifications, Nadella discussed Microsoft's hardware strategy. Anchored by empowerment, his company's approach to devices is to "enable people to dream and get stuff done, get more out of every moment of their lives." Microsoft is "not building hardware for hardware's sake," added Nadella. Rather, the company aims to "build experiences that bring together all the capabilities of our company." Broaching the thorny topic of facing off with hardware partners, Nadella asserted that Microsoft is "not interesting in competing with our OEMs when it comes to hardware." Panos Panay, head of Microsoft's Surface division, followed Nadella to introduce the Surface Pro 3. Arguing that tech buyers are being asked to choose between the portability of a tablet and the productivity of a laptop, "today we take the conflict away," Panay said.
Meant to bridge the gap between tablets and laptops, the Surface Pro 3 sports a 12-inch, 2,160-by-1,440-pixel resolution touch screen. "We call it 'Pixel-Free,'" said Panay, referencing the visual fidelity offered by the pixel-packed screen.