Microsoft Surface Event: 10 Things to Expect from Table Debut

By Don Reisinger  |  Posted 2012-10-22 Print this article Print

5. Issues with the iPad

Microsoft has never been shy about its discussing its views about competing products. That’s precisely why there’s a good chance that Apple and its iPad might enter the company’s crosshairs at the Surface event. The iPad is the world’s most popular tablet. Why shouldn’t Microsoft try to take it down a peg or two?

6. A look at vendor devices

Microsoft isn’t alone in its desire to bring Windows 8 to the tablet masses. So, expect the software giant to share some of the spotlight with other Windows 8-based tablets from companies like Acer and Dell. There is no way for Surface, alone, to beat the iPad. But several Windows 8-based devices working together might just pull it off eventually.

7. The trouble with Android

Aside from striking back at Apple and the iPad, Microsoft might also be expected to take on Android. In the tablet market, Android is Microsoft’s chief competitor, since Google is also trying to woo third-party vendors. It’s absolutely imperative for Microsoft to make Google look like a poor bet as an OEM partner.

8. A roadmap for future success in tablets

Although the Surface is Microsoft’s first tablet, Microsoft will tell the world that it’s only the beginning. Expect Microsoft to talk about a roadmap for future success in tablets and outline what it believes is central to its ability to establish itself as a true contender. A little hope goes a long way.

9. Reassurances

Microsoft will undoubtedly spend some time reassuring the many critics and shareholders who have called on the company to start improving its standing in the mobile space. The company will argue that it’s on the right path and reassure increasingly wary investors who wonder if it truly understands what’s needed for tablet market success.

10. Ballmer’s excitement

Get ready for a little Steve Ballmer. If history is to be our guide, Ballmer will express extreme excitement at the event. Of course, that’s nothing new. For every major launch, Ballmer gets (overly) excited. Expect that energy to be a key component in his company’s Surface showcase.

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