Microsoft Surface Minds the Store, Forges Mobile Payment Partnerships
New partnerships help Microsoft compete with Apple's iPad in the burgeoning mobile point-of-sale market.Surface is ready for point-of-sale (POS) duty, according to Microsoft. During the National Retail Federation's (NRF) conference in New York City, Microsoft announced two new Designed for Surface partners that are bringing their mobile payment technologies to the company's line of Windows tablets. The companies "offer suites of hardware, software and gateway solutions for secure online and mobile transactions for retail," announced Cyril Belikoff, a Microsoft Surface director in a company blog post. Payments technology provider AnywhereCommerce has joined the Designed for Surface third-party development program. The partnership will enable retailers to "take advantage of a suite of secure and flexible mobile point-of-sale (mPOS) solutions that are integrated into a single Surface solution for their stores," Belikoff wrote. AnywhereCommerce's product line includes the Walker credit card reader that plugs into mobile devices. Also new to the program is MagTek, a Seal Beach, Calif.-based provider of card readers and authenticators. Belikoff revealed that MagTek will work with Microsoft "to develop mobile readers for EMV and magnetic stripe cards that support the Surface tablet." The firm's existing mobile portfolio, including the uDynamo, BulleT and DynaPro Mini readers, as well as the DynaPro and Dynamag countertop readers "will ultimately become a part of this Surface retail solution," he added.
AnywhereCommerce and MagTek build on a growing roster of companies that offer Surface POS products. Belikoff noted that his group is currently "working with companies like AmorActive, Anthro and Incipio to create charging carts, fixed and mobile POS casings and cases."