Mobile Payments Becoming More Popular, With iOS Leading Pack
Apple iOS devices accounted for nearly 75 percent of all mobile transactions on Adyen’s platform, with Android running far behind in second place.The overall percentage of purchases made using mobile phones and tablet devices is increasing, according to the latest report from global payments solution specialist Adyen, which showed that mobile-payment transactions on its platform from May to August 2013 have increased by 27 percent worldwide, jumping from 13.8 percent of all transactions at the end of April 2013 to 17.5 percent in August 2013. Mobile purchases increased to 24.1 percent from 20 percent for all travel-related transactions, with smartphones edging out tablets 13.2 percent to 10.9 percent. Adyen noted that the travel sector still holds the highest percentage of mobile transaction of any sector and has been quick to embrace mobile applications and services that enable shoppers to transact on-the-go. Mobile digital content purchases, including books, movies, music, software and services, increased from 15 percent to 16.5 percent. Of all the sectors covered, only gaming showed an overall decline in mobile purchases, to 8.5 percent down from 9 percent. Smartphones, however, continue to be the platform of choice, representing 6.7 percent of mobile gaming transactions. "Mobile commerce continued its significant growth with a 27 percent increase in transactions over the last four months, and double-digit growth across almost every sector," Roelant Prins, chief commerce officer for Adyen, said in a statement. "As our data sample increases in size and scope, clear patterns for mobile purchases are emerging–such as the increasing importance of tablet for retailers and smartphone payment for the ticketing industry. Armed with this data, merchants can tailor their sales strategies to increase mobile conversions."
Apple iOS devices (the iPhone and iPad) accounted for nearly 75 percent of all mobile transactions on Adyen’s platform, and Android devices were responsible for nearly 25 percent of mobile transactions. Windows Mobile captured 0.6 percent of all mobile transactions to BlackBerry’s 0.3 percent. However, the report noted that in the last three months, Windows Mobile grew rapidly, with purchases made from the platform increasing by 20 percent.