Motorola Aims Squarely at Apple iPhone With Moto X Handset
NEWS ANALYSIS: There's little question that Motorola is aiming at Apple with the publicity for its new U.S.-built phone, taking advantage of slower iPhone sales.In the smartphone marketing game these days, there's no sport that's better than hitting the leader while it's stumbling. It's even more fun if that leader has already taken a couple of body blows and is trying to remain standing. So it should be no surprise when I opened the July 3 issue of The Washington Post to find the very Apple-like ad on Page A20 touting the Motorola Moto X. As Michelle Maisto explains in eWEEK, Motorola is announcing the new smartphone called the Moto X. This phone appears to be aimed at Apple's iPhone 5, and apparently is intended to give potential users something better and more personal than what they can get from Apple. Motorola hasn't announced much about the Moto X, except to say in its sign-up page that the phone will be built in its Fort Worth, Texas, factory and that the company is hiring additional production workers for the plant, which will be operated by Motorola contractor Flextronics.
Details on the phone are limited as Motorola ramps up speculation in the process of building interest. But at least some details have been leaked by mystery tweeter @evleaks, who has a good track record. But it's unclear if the details on the Moto X are accurate or not.