Motorola Aims Squarely at Apple iPhone With Moto X Handset

By Wayne Rash  |  Posted 2013-07-03 Print this article Print

There are also rumors that the device would initially be offered in black and white, but that doesn't square with the "designed by you" concept.

The other leaks and speculation floating around indicate that this would be an Android device (no surprise there) running version 4.2.2 (again no surprise) with a dual-core processor, 720p screen and a 10-megapixel camera. There's nothing earth-shattering, in other words, but it's at least comparable to what Apple offers in the iPhone 5.

Unfortunately, most of what Motorola will deliver with the Moto X will remain speculation at least a little while longer. Most of the other information about the mostly secret Moto X came from Motorola itself when CEO Dennis Woodside revealed its existence at the All Things D event at the end of May. During that conference Motorola also revealed that the Moto X would be making heavy use of sensors as a way to anticipate users' needs.

As you look through what Motorola has revealed so far, it seems clear that the company, and parent Google, want the Moto X to be an assault on the iPhone's market share. Featuring sensors—something that the iPhone doesn't do well—is one such attempt. So is building the phone in the United States, considering the heat that Apple has taken for building phones in China. And of course, there's the part about designing the phone yourself—something that resonates with users who are weary of Apple's long-established approach of telling users what they want instead of asking them.

The real measure of success will depend on just how innovative Motorola is when it comes to actually delivering the Moto X. If the Moto X is just another Android phone that competes with Samsung, but offers little that's new, then all of this speculation—not to mention marketing dollars—will have been wasted. In fact, introducing just another Android phone may well have a backlash if potential buyers are disappointed by the reality when it arrives.

But Google has a good history of innovation. We can hope that Google gave Motorola the freedom and perhaps even a mandate to move away from the tried-and-true and into the world of innovative devices such as the Galaxy S 4 from Samsung, which is a decent phone despite the overdose of hype. Motorola seems to promise this in its publicity, and in the process takes a jab at Apple and its marketing when it says, "Designed by you, Assembled in the USA."


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel