Nexus 7, Chromecast, Google Hangouts Mean Big Business

By Eric Lundquist  |  Posted 2013-07-25 Print this article Print

The implication for business is Google narrowing in on the goal of allowing any device to access a service, rather than the more traditional vendor approach of tying services to particular devices.

The bigger implication from watching the news conference stream on YouTube, viewing the video capabilities of the Nexus 7 and Chromecast, and watching the Hangout demo is the commanding role video now plays.

Businesses have been slow on the video uptake. Text documents, email messages and conference room meetings are still the business norm. Only recently have companies such as Yahoo seen the value of presenting their quarterly financial reports in a professional video format.

The Nexus 7 press conference was free of video stutter, included professional lighting and appropriately framed screen angles with audio that was rich and easy to hear and video that was clear on a range of devices.

Companies that stick a single camera in front of a podium and call it a video press conference do a disservice to their brand. Business customers these days want to see video product demos, see a real person on the end of the help line and have a live experience with the company even if they are thousands of miles away.

If your business still relegates video to amateurish, poorly shot talking head blogs, you are only harming your business and your customers. It isn't the Nexus 7, Chromecast and Google services individually that will make for product success, but the interplay of all those devices and services coming together.

Of course, Google would like to drive more video viewing as that is where the new mobile advertising dollar resides, but video has moved to the top of media priority list for Google, and it should be in that place for your company also.

Eric Lundquist is a technology analyst at Ziff Brothers Investments, a private investment firm. Lundquist, who was editor-in-chief at eWEEK (previously PC WEEK) from 1996-2008, authored this article for eWEEK to share his thoughts on technology, products and services. No investment advice is offered in this article. All duties are disclaimed. Lundquist works separately for a private investment firm, which may at any time invest in companies whose products are discussed in this article and no disclosure of securities transactions will be made.



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