Nokia Joins Mobile Device Makers Kicking BlackBerry While It's Down

 
 
By Wayne Rash  |  Posted 2014-04-21 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: A new video from Nokia provides step by step instructions on how to dump BlackBerry and start using Nokia's Lumia Windows phones.

There's no question that other smartphone vendors are trying to kick BlackBerry when it's down. Nothing highlights this more than a new how-to video appearing on Nokia's official UK blog that demonstrates how to move your information from a BlackBerry device to a Nokia Lumia mobile handset running Windows Phone 8.

The video demonstrates the process of moving data from older BlackBerry handsets as well as newer models running BlackBerry 10 and it shows how to get the BlackBerry software necessary to carry out the transfer. Throughout the video, the demonstrator talks about how Nokia's style is superior to BlackBerry's and he encourages viewers to buy a Lumia phone and to move away to something new.

Of course, Nokia is hardly the only smartphone maker going after BlackBerry. Samsung has been the most active player in encouraging enterprises to dump BlackBerry phones and switch to its Knox 2.0 improved security container system. Samsung was also a major player in rumors that the White House was contemplating a switch from BlackBerry to Android.

While the Samsung rumors about a White House switch were vastly overstated, the fact remains that the company is doing whatever it can to gain converts. These efforts are clearly beginning to sting. How much do they sting? Enough that BlackBerry's president of Global Enterprise Services, John Sims, wrote a blog that specifically called out Samsung and its many security struggles, saying that a move to the company's devices would be risky.

The fact is, despite BlackBerry's leadership in providing secure enterprise communications, its competitors will continue to kick the company when it's down. Why is this? After all, doesn't BlackBerry have a vanishingly small percentage of new smartphone sales? The reason, of course, is that while sales might be small, the installed base of enterprise smartphones remains quite high, higher in fact that Samsung's.

A recent Gartner survey placed BlackBerry's installed base in the enterprise at about 26 percent, which is higher than any other company except Apple. While Android take overall is higher than either, Samsung's portion of that is still fairly small by comparison.

Nokia, meanwhile, must be salivating. The share of Windows phones in the enterprise is tiny both in sales and installed base. Despite those paid product placements you see on television, Windows phones show up only rarely in enterprise settings. Getting some of the BlackBerry installed base to move to Nokia would be sweet indeed.

While Nokia may be able to get BlackBerry consumer users to switch based on a nice camera or a sleek design, it's unlikely that these attributes will sway enterprise or government users.



 
 
 
 
 
 
 
 
 
 
 
 
 

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