Qualcomm, Red Bend Software, QuickPlay Media Join AT&T Drive Studio
Advancing the connected car market, AT&T announced that Qualcomm, Red Bend and QuickPlay Media will contribute to its Drive Studio.Qualcomm, Red Bend Software and Quickplay have all signed on to work with the connected car industry at the AT&T Drive Studio in Atlanta, AT&T announced at the Mobile World Congress show in Barcelona, Spain, on Feb. 24. AT&T introduced Drive Studio at the Consumer Electronics Show (CES) in Las Vegas in January, calling it a "next-generation garage" where all parties involved in the connected car market can experiment and innovate. The 5,000-square-foot space includes garage bays, where developers can try out their software on vehicles, a speech lab for working on speech-based solutions, as well as conference facilities, a show room, collaborative areas and more. Qualcomm plans to show off new Snapdragon Automotive Solutions for infotainment and telematics, and to integrate these solutions into AT&T's Drive portfolio, which includes AT&T's global SIM, bifurcated billing, voice recognition and its Long Term Evolution (LTE) network, AT&T said in a statement. The carrier will also host in its cloud the Red Bend Software Management Center, a platform that enables car manufacturers to manage in-vehicle software and applications over the air. The platform, said AT&T, "significantly reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, from head units to map content and [engine control units]."
Finally, QuickPlay Media, said AT&T, will develop an in-vehicle video service that will deliver "Live Linear TV and streaming Video on Demand services to automotive manufacturers collaborating in the AT&T Drive Studio."