Rdio Music Streaming Site, Acquired by Pandora, Closing Dec. 22

By Todd R. Weiss  |  Posted 2015-12-17 Print this article Print
Rdio, music streaming, streaming music, Pandora, Apple Music, Spotify, acquisition

Pandora bought Rdio in November and is now shuttering the site as it integrates some of its key technology into Pandora in the future.

Music streaming service Rdio will stop serving its customers on Dec. 22 as its music streaming technologies are brought into Pandora, which acquired Rdio in November for a reported $75 million.

Rdio announced the shutdown in a post on its Website, which also included instructions on how users of the 5-year-old music streaming platform can save their music collections so they can migrate the contents to another site.

"Rdio is being acquired, and the service is shutting down worldwide on Dec. 22," the post states. "We're excited to bring great music experiences to even more listeners in the future as part of the Pandora team. We're honored to have connected you with the music you love."

The company's Website is no longer accepting new sign-ups for services as the transition continues.

Customers will be able to save their music files for use with another streaming site by logging into their Rdio accounts and downloading an archive file of their collections.

"We know you want to find a home for that music, so we're providing ways for you to take it with you," the company said in the post.

The acquisition of Rdio by Pandora, which will give Pandora Rdio's music streaming technologies for integration by Pandora, was announced in November, according to another post by Rdio. The deal was made to give Pandora "Rdio's innovative technology and critically-acclaimed design," which will be integrated into the larger company's services and platform. "Pandora has been a pioneer in music streaming for the last decade and shares our passion for delivering the best service possible to music fans everywhere. We're very excited to continue our tradition of delivering beautiful and powerful music experiences to an even larger audience," Rdio said at the time.

"We couldn't be more proud of the entire Rdio team and the product we have built," the company said when the acquisition was unveiled. "We're honored to have connected so many listeners around the world with the music they love. We thank you for your continued support over the years and look forward to bringing you even better music experiences in the future as part of the Pandora team."

Rdio noted some key statistics from its five-year run in its posts, including the sign-up of its first listener on Aug. 3, 2010, and the most-played album on the service—"Nothing Was The Same" by Drake.

The site's most popular playlist was "1000," which was posted in April 2015 by Rdio user Dave Novak, while the first song played on the service was "California Gurls" by Katy Perry, and featuring Snoop Dogg.

The most-played song on Rdio was "When I Was Your Man," by Bruno Mars, according to the statistics.

"Thanks for everything," was the company's closing comment on its post about its closure.

Music streaming competitor Spotify was quick to announce a Spotify Rdio Importer tool to help former Rdio customers move their music collections and files to Spotify. Users can import their  Rdio playlists to Spotify by dragging and dropping their Rdio collection zip file or by selecting the file from their computer.

Rdio had offered an ad-free unlimited music streaming plan for $12.99 a month, a $0.99 a month plan that offered ad-free stations and 25 mobile downloads a month, and an ad-supported free service. The service included about 35 million songs.

In June, competitor Spotify raised $526 million in new funding just as Apple was preparing to launch its own Apple Music streaming music service.



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