Research In Motions earnings call showing huge losses by the Waterloo, Ontario-based company was not a huge surprise. Hardly anyone was expecting good results. But what followed was a series of surprises that went off like depth charges around a sinking submarine.
BlackBerry 10 wouldnt arrive until the first quarter of 2013, and there will be 5,000 layoffs. Couple that with the earlier announcement that RIM had hired JPMorgan and RBC Capital to review its strategic options, and the picture is bleak.
So its no wonder that RIM opened June 29 off 15 percent on Nasdaq and then continued to fall. The market clearly has lost faith in RIMs ability to hang on for the next six to eight months until BlackBerry 10 arrives. This is made worse when everyone realizes that BlackBerry 10 is RIMs last hope. If BB10 is dead on arrival, then its not going to be a long good-bye. RIM as we know it will perish.
So the real question now is what are RIMs options? Obviously, the hiring of two major investment banks that deal in mergers and acquisitions means that RIM is planning to sell something. But it may not be the company itself. RIM may have decided that its time to offload its device manufacturing and move to contract manufacturing, which is what most other smartphone companies do.
Notably, the companies that are making money on smartphones arent making them in Canada, and most arent making anything themselves. While Samsung, which is the worlds largest phone maker, does build its own phones, Samsung is also one of the worlds largest contract manufacturers. But Apple doesnt make its own phones; those come from Foxconn factories in China. Google doesnt make its phones either. Google-branded phones and tablets are made by somebody else, such as Asus or HTC.
Having Samsung, for example, build the BlackBerry 10 device would mean that the company can focus on its software and its data-delivery business, which is RIMs strong suit. When I saw the BlackBerry 10 prototype platform at the BlackBerry World conference in May, I didnt see any distinguishing feature that wasnt done in software. In other words, there wasnt anything in the BB10 device that couldnt be made by a generic smartphone maker.
At least by moving to a contract manufacturing model, RIM could work with companies that have great expertise in bringing hardware platforms to market and meeting specific and detailed requirements. The Apple iPhone 4S is an excellent example of what can be done with contract manufacturing. Theres a strong likelihood that adopting a similar model would give RIM lower costs without any loss of quality or control.