Samsung Enterprise Services Is Latest Effort to Secure BlackBerry's Customers
At CES, Samsung introduced its latest enterprise effort, Samsung Enterprise Services, while BlackBerry announced plans to build an "innovation center" in D.C.Samsung continues its aggressive pursuit of enterprise customers with the Jan. 6 introduction of Samsung Enterprise Services, a portfolio of services to support customers through the life of a mobile device deployment.
The offering will integrate with Samsung's existing enterprise offerings, including the Knox security platform. With Enterprise Services, Samsung has moved into two new partnerships. It will work with Digital Management to offer a "range of mobile enterprise services including initial needs assessment, device configuration and migration, deployment and development of customized services," it said in a statement. Additionally, with rugged case maker OtterBox, Samsung plans to create a portfolio of accessories for its enterprise customers. Samsung's customers are deploying between hundreds and tens of thousands of "highly sought-after" devices, Tim Wagner, vice president and general manager of Samsung Mobile's Enterprise Business Unit, said in a statement. "For those customers, an investment in a mobile initiative is much greater than just the cost of purchasing the devices. They require the very best in security, solutions and services, which we can now seamlessly deliver via Samsung Knox, the Samsung Solutions Exchange and Samsung Enterprise Services."
The Fight for the EnterpriseAs BlackBerry has continued to slip down the smartphone market-share slope—undone by the popularity of first the Apple iPhone and then Android smartphones, which have made their way into once BlackBerry-loyal enterprises—Samsung has been clear about its ambitions to be the next go-to solution provider for enterprises.
In January 2012, Samsung introduced SAFE, or Samsung Safe for the Enterprise, a certification that adds a suite of security features and "enterprise-friendly capabilities" to those included in the Android platform.