Samsung Galaxy S5 Is Something New, Just Not at a Glance
Samsung gave the Galaxy S5 a long list of impressive new features, but also a façade that can seem like "more of the same."Samsung, during an evening event at Mobile World Congress Feb. 24, introduced its newest flagship smartphone, the Galaxy S5, alongside a Galaxy Gear Fit fitness band and two new smartwatches, the Galaxy Gear 2 and Gear 2 Neo. The watches weren't a surprise—Samsung had put out a press release that morning. And quickly, neither was the GS5. Before the Barcelona Opera House Chamber Orchestra had finished its stage-side, pre-show concert, and so well before Samsung CEO J.K. Shin could take the stage and announce that Samsung understands what customers want, a Samsung Website too quickly posted online a press release for the GS5, nullifying embargoes and filling Twitter with stories by writers given early access to the phone, too many of whom found it a let-down, unattractive or both. "Quite possibly the four worst words in the world used to describe Samsung's GS5: 'more of the same,'" tweeted Technology Business Research analyst Jack Narcotta, linking to a Cnet review, as the orchestra played on.
But it may be too glib to call the GS5 more of the same. Agreed, it's not a major redesign, or a phone that seriously wows at a glance; but it is a solid upgrade that users of Samsung devices may ultimately be quite pleased with.