Samsung has taken the wraps off its Wave 723 smartphone featuring its Bada SDK 1.1 open-source smartphone application development platform.
The Wave 723 (GT-S7230E) features a 3.2-inch touch-screen Super AMOLED LCD with tempered glass, smudge resistance and an application-centric interface. The phone also integrates a 5-megapixel camera and incorporates Samsung's TouchWiz 3.0 user interface.
Bada, which means "ocean" in Korean, is Samsung's mobile operating system. By using the Bada SDK 1.1 platform, application developers can use the Auto-UI scaling feature to easily replicate applications from previously developed Wave software, according to Samsung. "With this feature, more rich applications can be delivered to users in advance," Samsung said in a statement.
In addition, the Wave 723 supports WiFi, 3G and Bluetooth and features Social Hub, Samsung's messaging platform that combines push e-mail, schedule syncing and phonebook access.
"The Wave 723 reflects our relentless pursuit of the best in mobile technologies by optimizing the application and social media experience," J.K. Shin, president and head of Samsung's mobile communications division, said in a statement. "In new and innovative ways, the Wave 723 delivers on Samsung's goal to give a rich, connected smartphone experience to everyone."
Samsung will launch the Wave 723 in Germany in September, followed by elsewhere in Europe, Southeast Asia, the Middle East and Africa.
The Wave 723 allows customers to download applications for games, navigation, social networking, e-books, health and lifestyle from Samsung's app store.
In addition, the unit allows for faster application downloads than its predecessors, including the S8500, which the company introduced at Mobile World Congress in February. At CommunicAsia 2010, Samsung previously announced its Wave 2 (S5250) and Wave 2 Pro (S5330) models featuring a QWERTY slider keyboard.