Samsung Teases Galaxy, ATIV Product Launch in London
The product launch will take place at the Earls Court Exhibition Center in London and will also be broadcast via live streaming from Samsung’s YouTube page.On an otherwise quiet news day, consumer electronics giant Samsung opted to try to draw eyeballs with a tantalizing teaser campaign on its Website that promotes the June 20 launch of a new member of the Galaxy family of mobile devices and a new ATIV product, which is Samsung's foray into Microsoft's Windows Phone operating system. The product launch will take place at 7:00 p.m. GMT at the Earls Court Exhibition Center in London and will also be broadcast via live streaming from Samsung's YouTube page, the press invite noted. ATIV is the branding used for personal computers and mobile computing devices produced by Samsung running the Windows 8, Windows RT and Windows Phone 8 operating systems. The brand was originally used for Samsung's Windows 8 and Windows Phone 8-based tablets and smartphones, but in April Samsung announced that it would extend the brand to all of its future PC products, including conventional laptops and desktop computers such as its ATIV Book 5 and ATIV Book 6. The ATIV S was Samsung's first device to run Windows Phone 8, and with its unveiling at IFA 2012 in Berlin, it was also the first Windows Phone 8 device to be officially unveiled as well. The handset features a 4.-inch Super AMOLED display, a 1.5GHz dual-core processor, 1GB of RAM, an 8-megapixel camera, near-field communications and support for HSPA+ networks.
The release of a new ATIV handset could be a boost for the fledgling Windows Phone operating system, which has seen its best adoption levels through Nokia Lumia smartphones. In March, Samsung mobile chief J.K. Shin gave an interview with The Wall Street Journal in which he admitted that smartphones and tablets based on the Windows operating system aren't selling very well, noting there was a preference for Google's Android operating system.