In the coming months, Bixby will also be deployed by Samsung in many of the company's other products, from home appliances such as air conditioners to televisions and more, giving users new ways to control their devices.
"Since Bixby will be implemented in the cloud, as long as a device has an internet connection and simple circuitry to receive voice inputs, it will be able to connect with Bixby," wrote Rhee. "As the Bixby ecosystem grows, we believe Bixby will evolve from a smartphone interface to an interface for your life."
The Bixby changes will, however, require users to learn new ways of interacting with their devices, wrote Rhee. To encourage that, the Bixby interface has been designed to reduce user anxieties about the changes by making the new experience "significantly more rewarding than the existing [touch] interface" through more seamless and intuitive processes.
Bixby will be operated through a side-mounted button on the S8 handsets, rather than through a front-mounted button as on previous Galaxy phones.
"Confusion around activating a voice interface is a barrier we have removed to make it feel easier and more comfortable to give commands," he wrote. "For example, instead of taking multiple steps to make a call—turning on and unlocking the phone, looking for the phone application, clicking on the contact bar to search for the person that you're trying to call and pressing the phone icon to start dialing—you will be able to do all these steps with one push of the Bixby button and a simple command."
Samsung has been eyeing the use of artificial intelligence in its devices for some time, according to a November 2016 eWEEK report. In a response to an inquiry at that time, Samsung confirmed that it would begin integrating AI into its products in the future. The announcement came after the company's
Galaxy Note7 smartphone disaster, when it was forced to recall all of its approximately 2.5 million Galaxy Note7 phablets due to fire and explosion issues around the world.
For Samsung, moving on to the new Galaxy S8 smartphones likely can't come quickly enough after the failed Note7 phablet fiasco.
Samsung's interest in AI was deepened in October 2016 when the company acquired Viv Labs, an artificial intelligence company started by the creators of Apple's Siri digital assistant, to bolster AI capabilities in its smartphones and other consumer products. Viv Labs' open AI platform lets third-party developers use and build conversational assistants and integrate a natural language-based interface into applications and services, which can extend mobile devices and services for users.
Samsung's own previous personal assistant product, S-voice, never captured as much attention from smartphone buyers as did Apple's Siri personal assistant.