Samsung to Unveil its Latest Flagship Mobile Devices on Aug. 13
The Samsung Unpacked event will be held in New York City as the company seeks to gain brash attention for its latest smartphones.Samsung plans to unveil the latest editions of its flagship mobile devices at a special Samsung Unpacked 2015 preview event on Aug. 13 at Lincoln Center in New York City, about a month before its normally scheduled September launches so it can try to beat Apple in the marketplace. The company has released no details about the Unpacked event, other than its time and date, which is Samsung's usual practice just before its latest product announcements. Most likely to be touted will be the latest version of its Note phablet, probably to be called the Note 5, as well as an even-larger version of the Galaxy S6 Edge, which was just introduced in April with its standard Galaxy S6 stablemate. For Samsung, the stakes of these product announcements remain big as the company continues to struggle with market share, revenue and profit in a smartphone marketplace that has been dominated in recent years by arch-rival Apple. The event could also include the launch of Samsung's first smartwatch in a year, according to a July 27 report by The Wall Street Journal. "With its new smartwatch, Samsung will be looking to advance its push into mobile payments as an alternative to Apple's eponymous payment system," the article reported.
Earlier in July, Samsung announced that its estimated second-quarter 2015 figures show expected drops in revenue and profit as the huge technology company continues to be plagued by disappointing financial results. In estimates released July 6, Samsung said it expects to report operating profits of $6.1 billion for the quarter ended June 30, which is a 4 percent drop from the same period a year ago, as well as revenue of $42.3 billion, 8.4 percent lower than the total one year ago. The company will announce its actual second-quarter financial numbers on July 30.