Samsung's 6th-Gen Smart TVs Include World's First 'Evolution Kit'

By Michelle Maisto  |  Posted 2013-03-20 Print this article Print

For example, with Samsung Smart View technology, a user can move a program in real time from the television to a tablet and back again (so he can, say, run to the kitchen without missing a play).

The five new menu panels in the Smart Hub show off, respectively, the channel currently playing, as well as personalized suggestions; movie and TV content from various content providers; user photos and music; highlights from social networks including Twitter, YouTube and Facebook; and downloaded Samsung apps, as well as new app recommendations.

Piper Jaffray analyst Gene Munster, participating in a panel discussion March 17, said that his checks with sources, as well the few remarks Apple's Cook has made, make him feel certain that Apple is building a television. The question is simply when it will arrive. He added that the firm's best guess at this point is late this year.

"We think it's six months after the App Store comes to Apple TV," Munster said.

In February, Jefferies analyst Peter Misek told investors that at a March developer event, Apple will plug a new program that will let them create apps for Apple TV, the Los Angeles Times reported Feb. 13.

Misek expects the Apple television to be between 42 and 55 inches and start at $1,500.

Munster, during his panel discussion, said that in a survey, 50 percent of respondents said they would be interested in buying an Apple television; when asked if they'd be interested if it were $1,500, backers of the hypothetical device fell to 12 percent.

Is Samsung ready for its biggest smartphone competitor to rival it in a new market sometime this year?

One new product announcement suggested the company had considered it. A new Smart Evolution Kit, which will be available in May and sell for $299.99, gives owners of Samsung's 2012 TVs the opportunity to update their models with many of the features in the 2013 units.

The kit, which includes a quad-core processor, GPU, and memory for faster processing and multitasking, clicks into a slot in the back of the television.

With the kit, "the TV of today becomes the TV of tomorrow and tomorrow and tomorrow," said Dave Das, Samsung vice president of home entertainment.

While Apple was never mentioned by name on stage, before the show began, a member of the camera crew leaned over to tease a reporter that her Apple MacBook Pro wasn't welcome in the audience. All the technicians running the show had put tape over the glowing Apple logos on the lids of their MacBooks, he laughed. "But it's not like you can't tell what they are."

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