10 Features Microsoft Should Build Into the Surface Phone

 
 
By Don Reisinger  |  Posted 2016-06-03
 
 
 
 
 
 
 
 
 
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    1 - 10 Features Microsoft Should Build Into the Surface Phone
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    10 Features Microsoft Should Build Into the Surface Phone

    Can the Surface Phone save Microsoft's smartphone business? To even have a chance of doing so, the handset will need to have the following features.
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    2 - First It Must Have a Big Screen
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    First It Must Have a Big Screen

    If all the market data shows anything, it's that big screens are now what consumers want. That's precisely why Microsoft's Surface Phone must come with at least a 5.5-inch screen. The latest reports suggest a 5.7-inch screen might be even better. In any event, Microsoft can't skimp on screen size (or quality).
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    3 - Build In High-Quality Cameras
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    Build In High-Quality Cameras

    Cameras are one of the few frontiers where companies can innovate and deliver something special. So, Microsoft can differentiate the Surface Phone from other smartphones by delivering a high-end camera with special features. Building a device that doubles as a real replacement for a high-end camera could help the company attract power users who enjoy taking high-resolution photos and videos with their handsets.
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    4 - Make Users Want Windows 10 Mobile
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    Make Users Want Windows 10 Mobile

    Windows 10 Mobile is an all-around solid operating system. Yet, Microsoft hasn't done a good enough job selling that message to the average consumer who is still reeling from terrible earlier versions of Windows Mobile. The company has a strong mobile operating system, but it needs to do a better job showcasing it to the world.
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    5 - The Design Is Extremely Important
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    The Design Is Extremely Important

    It is imperative that the Surface Phone comes with an outstanding design. Building a device that looks like any other smartphone could be the death knell for Microsoft's smartphone ambitions. The company must offer a sleek, attractive Surface Phone that makes other attractive devices, like the iPhone and Samsung's Galaxy S7, look rather old-fashioned in comparison.
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    6 - Don't Forget Security
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    Don't Forget Security

    Biometric security is another must-have feature in the Surface Phone. If nothing else, biometrics appeals to enterprise customers, who might prove to be extremely important to the device's sales. In addition, Microsoft needs to seriously consider hardware-based encryption and other security features. Users care deeply about privacy and the security of their data. If Microsoft can make them believe its device will deliver both, it could be successful.
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    7 - Consider Including a Physical Keyboard-Equipped Case
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    Consider Including a Physical Keyboard-Equipped Case

    A recent image leak purporting to show the Surface Phone in action depicted a device with a case that could double as a stand and physical keyboard. While it's unknown whether the image was real, it illustrated an interesting concept that could separate the device from others. It's that kind of outside-the-box thinking that Microsoft needs to make the Surface Phone popular.
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    8 - Give It Market-Leading Processing Power
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    Give It Market-Leading Processing Power

    Microsoft needs to bundle the most powerful chips into the Surface Phone. Whether the company opts for a Qualcomm processor or something else, Microsoft must make sure its Surface Phone is the most powerful smartphone on the market. The company also must make sure it delivers the 8GB of RAM it's rumored to be adding to the device.
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    9 - Remember the Importance of Storage
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    Remember the Importance of Storage

    According to one report, Microsoft could offer up to 512GB of storage in the Surface Phone. That would be a good idea. One of the big complaints about smartphones today is that they lack enough storage. Offering a 512GB Surface Phone model would help to differentiate the device and give users enough storage without needing to rely on Microsoft's OneDrive cloud storage solution.
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    10 - Don't Be Afraid to Challenge Apple
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    Don't Be Afraid to Challenge Apple

    Conventional wisdom suggests that taking on Apple can be trouble in markets where it's dominant. However, Samsung has been drawing comparisons with Apple for years with great success. Microsoft must do the same. For the company's Surface Phone to be viewed equally as appealing as the iPhone, Microsoft needs to showcase how its top device matches up and even beats the iPhone.
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    11 - Surprise Everyone With Something New
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    Surprise Everyone With Something New

    Finally, Microsoft should shock the world with something new and exciting in the smartphone. Delivering the same old features just won't work. For the Surface Phone to be successful, Microsoft needs to offer a new technology, a special feature or a twist on the familiar. A little shock and awe could go a long way in Microsoft's attempt to revitalize its ailing smartphone business.
 

Microsoft's smartphone business is on life support. A recent research report from Gartner showed Windows' mobile market share fell to just 0.7 percent in the first quarter of 2016, down from 2.5 percent in the same period last year. Total sales plummeted to 2.4 million units. Meanwhile, Microsoft has sold off its feature phone business and written down billions of dollars related to the Nokia mobile products acquisition that was supposed to help it compete with iOS and Android. And yet, it hasn't waved the white flag. In fact, over the past several months, rumors have been flying, saying that Microsoft is developing a new mobile phone called Surface Phone. That smartphone, Microsoft apparently believes, will be the one to save Windows Mobile. But for that to happen, Microsoft will first need to capture customer interest. And the only way to achieve that goal is to deliver a standout smartphone. This slide show covers the kinds of features that a smartphone must offer to have a chance of helping Windows Mobile win back market share.

 
 
 
 
 
 
 
 
 
 
 

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