10 Reasons the Motorola Moto X Is an Attention-Grabber

 
 
By Don Reisinger  |  Posted 2015-07-30
 
 
 
 
 
 
 
 
 
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    10 Reasons the Motorola Moto X Is an Attention-Grabber
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    10 Reasons the Motorola Moto X Is an Attention-Grabber

    Motorola unveiled new versions of its flagship Moto X smartphones, including one designed for the U.S. market. Take a look at the Moto X's key features.
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    That is One Big Display
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    That is One Big Display

    Motorola didn't skimp on the hardware components when it comes to the Moto X. The Pure Edition launching in the states comes with a 5.7-inch quad-HD display, boasting 1,440 pixels. Better yet, it has 520 pixels per inch, meaning the quality of its colors and accuracy in representing actual photos and videos is spot-on. The 5.7-inch display also makes it one of the bigger smartphones on the market.
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    It's All About Customization
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    It's All About Customization

    Part of the appeal of Motorola's Moto X is its customization options. Users will be able to employ a tool, called Moto Maker that will help them pick the kind of casing and accent colors they prefer. According to Motorola, the device has 18 different inlays for the back casing and seven accent choices. Overall, the customization options far exceed any other product on the market right now.
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    Pure Provides 'All-Day' Battery
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    Pure Provides 'All-Day' Battery

    Motorola is all about touting its device's all-day battery life. The device is capable of keeping an "all-day charge," thanks to its big 3,000mAh battery. For most consumers who aren't staring at a screen for 10 hours straight, expect the device to last perhaps two days of normal use before it needs to be recharged.
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    There Is a 21-Megapixel Rear-Facing Camera
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    There Is a 21-Megapixel Rear-Facing Camera

    The Moto X Pure has a 21-megapixel rear-facing camera that's capable of delivering image sizes that far exceed anything one would expect to find in competing products. The vast majority of Android-based products have rear-facing cameras around 8 to 12 megapixels. Motorola's decision to go with a 21-megapixel lens is a surprise.
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    Hardware Specifications Are Impressive
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    Hardware Specifications Are Impressive

    The hardware specifications that you would expect to find in a high-end smartphone are all included with the Moto X. The device has 3GB of RAM and up to 64GB of on-board storage, as well as support for near-field communication. There's also a Qualcomm Snapdragon processor built into the Moto X, though it's worth noting that the device's processor is a hefty 1.8GHz 808 hexa-core unit, coupled with the Adreno 418 GPU.
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    Fast-Charging With Help From TurboPower 15
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    Fast-Charging With Help From TurboPower 15

    Motorola's Moto X has some serious charging power. According to the company, the TurboPower 15 Car Charger can add 10 hours to the battery life after just 15 minutes of charging time. As anyone who has ever had a low battery in an airport or on the road knows, getting a quick recharge from your car is very useful.
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    Connectivity Options Are Solid All Around
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    Connectivity Options Are Solid All Around

    When it comes to connectivity, Motorola provides what one should expect from a flagship smartphone. The device has support for all the latest WiFi bands, as well as Bluetooth 4.1 LE. But perhaps most importantly, the device can access LTE category 6 networks, allowing for throughput of up to 300M bps. Not all Android devices can handle those fast speeds.
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    Universal Banding Allows Moto X to Work on Any Carrier's Network
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    Universal Banding Allows Moto X to Work on Any Carrier's Network

    Expect to see a lot more of this in the coming years, but for now, the Moto X is on the cutting edge with support for universal banding. What that means is customers can buy the Moto X and connect it to any network, GSM or Code Division Multiple Access (CDMA). In the past, companies would need to make separate GSM and CDMA handsets so they could run on various carriers' networks. Those days are gone, thanks to universal banding, and the Moto X delivers it.
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    Don't Expect to Find Android M
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    Don't Expect to Find Android M

    Although Android M represents the next frontier in Google's mobile operating system, the Moto X comes with the Android 5.0 Lollipop version. While that's not necessarily an issue, would-be buyers should hope that Motorola will update the Moto X to Android M as soon as possible.
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    The Price Is Nothing Short of Astounding
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    The Price Is Nothing Short of Astounding

    Arguably the most surprising detail about the Moto X is its price. When it launches this fall, the device will come with a price tag of just $399. As noted, since the Moto X has universal banding, it'll be available unlocked for that price. Considering many other devices go for hundreds of dollars more and have lesser specifications, the Moto X looks like a bargain for Android shoppers.
 

Motorola has had to deal with more than its share of mobile market tumult over the past two decades. The top mobile device maker in the world during the 1990s, Motorola has seen its market share shrink as the company was downsized and later bought by Google, which was, in turn, sold it to Lenovo. But it's hung on as a major producer of Android mobile phones, and on July 28, the company unveiled new versions of its flagship Moto X smartphones, including one designed for the U.S. market. Dubbed the Pure, the phone has an array of customized features and boasts solid specifications that should be good enough to make it a favorite with smartphone buyers. But these days, Motorola's phones have a hard time catching buyers' eyes, and it's Lenovo's turn to see if it can revive the once-prominent brand. Whether Lenovo will succeed where others have failed remains to be seen. But the Moto X is a step in the right direction. Read on to learn more about the Moto X and why it's one of the more interesting Android smartphones introduced this year.

 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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