10 Ways Analytics Can Track the Success of Your Mobile App

 
 
By Chris Preimesberger  |  Posted 2015-09-25
 
 
 
 
 
 
 
 
 
  • Previous
    1 - 10 Ways Analytics Can Track the Success of Your Mobile App
    Next

    10 Ways Analytics Can Track the Success of Your Mobile App

    Analytics can now reveal a number of details about an app, including where it is being used and whether there are failures along the way of an e-commerce sale.
  • Previous
    2 - Harvest App Store Views
    Next

    Harvest App Store Views

    There are tools on the market that claim to be able to tell you how many people have visited your App Store or Google Play page. Google offers ways for developers to track Google Play's acquisition funnel, and now Apple has released App Analytics to do the same. Using App Analytics (found in iTunesConnect), developers can now track App Store views, units downloaded, units installed, active devices and active sessions.
  • Previous
    3 - Know From Where Your Users Come
    Next

    Know From Where Your Users Come

    The app stores finally have caught on and realized that an app developer cares how his/her app store page is being discovered. You can track how many have hit the app store page (App Store views on the previous slide) and which campaign or URL drove them to that page.
  • Previous
    4 - Know Usage and Engagement
    Next

    Know Usage and Engagement

    Using analytics inside your app, you can now track when people use your app, how frequently your app is in use, how long the average person uses your app, and if they're still using your app 10 days or 30 days later. These metrics have all been available since the birth of the Web, but are now being offered for apps at various levels, including free options from the app stores themselves.
  • Previous
    5 - Use Real-Time Reporting
    Next

    Use Real-Time Reporting

    A common feature for Websites is to be able to see how many active users there are on the site—in real time—and what those users are doing. This is now available to all developers. Wondering if users are still using your app after downloading it, or what they're using inside of your app? All of this information is now available.
  • Previous
    6 - Deploy Real-Time, In-App Visualization of User's Behavior
    Next

    Deploy Real-Time, In-App Visualization of User's Behavior

    One of Joel Evans' favorite tools from his days of running Geek.com was the ability to see a heat map of most clicked areas. Mobile has taken that to a new level, giving developers the ability to see areas clicked on—by page—and even recording and playing back user interactions with the app.
  • Previous
    7 - Understand Activity by Platform, OS Version and Carrier
    Next

    Understand Activity by Platform, OS Version and Carrier

    You can track which iOS or Android version, and which platform—and on which carrier—your user has been consuming your application. That coupled with active device information will show you exactly who your market is—and where your trouble points are—since you can also view device data and correlate that with App Health (see Slide 8).
  • Previous
    8 - Learn Activity by Location and Time
    Next

    Learn Activity by Location and Time

    Thanks to all of the sensors embedded in mobile devices, we can now see where a user is during the time of use of the application. Are they on the move? At home? At work? In which country are they using the app? At what time?
  • Previous
    9 - Be Aware of App Health
    Next

    Be Aware of App Health

    App stores themselves will report on crashes and let you view associated crashes, but there are more ways to measure the health of your app. For example, you need to understand app operational experience, such as identifying metrics to quantify performance issues (latency/response times), crash and non-fatal errors versus operating environment. Companies used to focus on simply monitoring their server's performance, but they can now track response times related to processing an e-commerce transaction. They can do all of this by monitoring the app's performance.
  • Previous
    10 - Utilize Event Management
    Next

    Utilize Event Management

    A number of tools will allow you to set the start and end points of an app-focused transaction. This will allow you to see how well your app is performing. Did the user get from point A to point B? Was there a timeout along the way? You can even drill down to see what failures may have occurred and associate a customized cost to the transaction. Some apps will even watch for repeat behaviors and automatically create events to watch and measure.
  • Previous
    11 - Track Behavior Across Multiple Apps
    Next

    Track Behavior Across Multiple Apps

    If you use a service that is embedded in a number of other apps, you can learn even more about your user. These include things such as behavior or other key demographics—even personal information, if allowed.
 

When designing a mobile application, most companies often forget about or downplay an important component: analytics. IT spends a lot of time and money designing and developing the "perfect" application, and then simply releases it into the wild, hoping the app goes viral and gets used. No strategy could be full of more pitfalls. When speed to market is the first item on the goal list, other goals often fall by the wayside. Developers and managers sometimes forget that a key part of the app's success is tracking engagement metrics. So, to help your organization track those metrics, here's a list of 10 things you most probably didn't know you could do with your app. It's the who, what, where, when, why and how that can help tell the complete story. While there are many freely available and commercial tools on the market, this list—provided to eWEEK readers by Mobiquity Vice President Joel Evans—focuses on the functionality and features available now for application developers and marketers.

 
 
 
 
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
Rocket Fuel