Amazon Kindle Fire: 10 Features That Show Why It's a Popular Tablet

By Don Reisinger  |  Posted 2012-12-10 Print this article Print
Amazon Gives Tablet Buyers Choices

Amazon Gives Tablet Buyers Choices

Amazon is smart. The company knows that to be successful in the tablet market, offering a single slate is not a good idea. Instead, Amazon sells last year's model for $159 for those on a budget. And those who want a 7-inch, updated tablet can still get that. Amazon even offers an 8.9-inch version. Variety is absolutely essential.


Amazon's Kindle Fire is a popular tablet. The device doesn't generate the kind of sales that Apple's iPad does, but as Amazon's only slate, it performs quite well. Plus, it comes in the customer's choice of a 7- or 8.9-inch screen, making it a nicely appealing option for all types of consumers. Any discussion on the Kindle Fire would be remiss not mention that the device's pricing starts at $159 and runs up to $499 for the top-of-the-line model. Apple's iPad, in comparison, starts at $499. So, what has made the Kindle Fire such a popular iPad alternative? Choosing a single feature is incredibly difficult, as Amazon has built an all-around high-quality tablet. Many customers who bought the first Kindle Fire model have gone back and picked up the second iteration Amazon launched earlier this year. That's a testament to the Kindle Fire's value and feature set. It's also a testament to Amazon's intelligent decision-making on marketing and development. But perhaps the most obvious reason for the Kindle Fire's success is its full list of features. From a nicely affordable price tag to a beautiful display, the Kindle Fire is catching the eye of a large chunk of the tablet market. This eWEEK slide show illustrates the reasons why the Kindle Fire has caught on with tablet buyers.


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