Apple, IBM Alliance Capitalizes on iPhone, iPad Enterprise Adoption

 
 
By Don Reisinger  |  Posted 2014-07-17 Email Print this article Print
 
 
 
 
 
 
 
 

Apple and IBM surprised many on July 15, announcing a global partnership that will see the companies attempt to "transform enterprise mobility." The announcement, punctuated with comments from Apple CEO Tim Cook and IBM CEO Ginni Rometty, served notice of the companies' intentions to make Apple smartphones, tablets and mobile services pre-eminent in the enterprise, replacing the BlackBerry devices and security services that long held the dominant position in that market. The partnership only confirms what Apple has been doing for years with its smartphones, tablets and even its notebook and desktop PCs, moving deeper into enterprises. The company has been touting its success in the corporate world, saying that many of the top companies in the world are now using its iPhones and iPads. In the IBM announcement, Apple's Cook said that the company's iPhones and iPads are now running in more than 98 percent of the Fortune 500 and 92 percent of the Global 500. Both Apple and IBM expect those figures to grow with this new partnership. But what exactly does the deal entail, and what makes it so interesting to enterprise users looking to have a better overall experience with mobile products? This eWEEK slide show looks at the goals of this partnership.

 
 
 
  • Apple, IBM Alliance Capitalizes on iPhone, iPad Enterprise Adoption

    by Don Reisinger
    1 - Apple, IBM Alliance Capitalizes on iPhone, iPad Enterprise Adoption
  • For Once, It's All About the Enterprise

    Apple has been trying for years to shed the idea that its products only appeal to consumers. The company has brought proprietary app development and remote device management to iOS devices and continues to offer stats on enterprise integration. With the IBM deal, however, Apple is making something abundantly clear: It cares deeply about the corporate world and it wants to do all it can to be a success in that market.
    2 - For Once, It's All About the Enterprise
  • IBM Is Focused on 'a New Class of Business Apps'

    For IBM, the Apple partnership is a software play. IBM said in its own press release that it plans to make applications that are designed for enterprise customers, but come with a wide array of features that simply aren't available right now in the mobile market. That could provide IBM (and Apple) with a leg up in the enterprise.
    3 - IBM Is Focused on 'a New Class of Business Apps'
  • There's a Focus on iPhones and iPads

    While IBM could have extended the partnership to OS X and perhaps made Apple a bit happier as it tries getting that platform into the enterprise, Big Blue said in its statement that the agreement applies only to iOS. That means that iPhones and iPads will play a central role in this agreement, and Macs and iPods running iOS will be left out.
    4 - There's a Focus on iPhones and iPads
  • Apple and IBM Will Partner on Development, Too

    Although IBM plans to chart the course for software in this partnership, the companies are actually going to come together on development. IBM said that both Apple and its own developers will collaborate to leverage iOS as much as possible and get every last bit out of the technology built into iPhones and iPads. That's a core component in this: IBM has lofty goals, and it can only be successful if it can fully harness the power of iOS and Apple hardware.
    5 - Apple and IBM Will Partner on Development, Too
  • Partners Will Develop a Whole New AppleCare

    Interestingly, the deal includes a totally new AppleCare. IBM said that the companies will come together to develop an AppleCare program tailored to enterprise customers that will ostensibly make it simpler to get support, fix broken devices and reduce the total cost of ownership for enterprise customers. IBM said it will provide on-site support to its customers, and Apple will deliver 24/7 assistance with the new AppleCare.
    6 - Partners Will Develop a Whole New AppleCare
  • IBM Will Provide Mobile-Device Management Services

    Mobile-device management will play a crucial role in the deal between the companies. IBM said it its statement that it will work with enterprise customers to provide them with a "packaged offering," handling everything from device activation to management after employees get their hands on the products.
    7 - IBM Will Provide Mobile-Device Management Services
  • IBM Wants iOS Devices to Leverage Big Data

    Big data and analytics will be a core focus of this effort, IBM said. The apps—over 100, in total—will look at how to get companies to insert their massive amounts of data into iOS devices, analyze it and make actionable decisions. Mobile devices have traditionally been viewed as too underpowered to handle big data. IBM sees it differently.
    8 - IBM Wants iOS Devices to Leverage Big Data
  • Bring On the IBM Cloud, Folks

    Although IBM is building apps for on-premise use, the company said that it will also offer all of the solutions it's developing on its Bluemix development platform. Customers will need to head over to the IBM Cloud Marketplace and then download the apps they desire. IBM said it will also try to find other ways to leverage the cloud.
    9 - Bring On the IBM Cloud, Folks
  • Yes, Security Is Included

    Mobile-device security is obviously a major concern for corporate customers, so IBM and Apple have brought in several security-related features to allay some fears. The mobile-device management will of course include security features, but the companies envision the creation of security apps for a wide range of industries, including banking. The apps will begin to roll out this fall and extend into 2015.
    10 - Yes, Security Is Included
  • IBM Will Become an iPhone, iPad Reseller

    IBM is essentially becoming another outlet for Apple to sell its iPhones and iPads. The companies have agreed to have IBM sell iPhones and iPads to enterprise customers that come with desired applications already on them. That should make it easier for corporate customers to join the mobile fray and for Apple to improve its already-strong enterprise integration.
    11 - IBM Will Become an iPhone, iPad Reseller
 
 
 
 
 
 
 
 
 
 
 

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