Apple-IBM Partnership Delivers Mobile Apps for Industry Verticals

 
 
By Don Reisinger  |  Posted 2014-12-11
 
 
 
 
 
 
 
 
 
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    Apple-IBM Partnership Delivers Mobile Apps for Industry Verticals
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    Apple-IBM Partnership Delivers Mobile Apps for Industry Verticals

    By Don Reisinger
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    Advise & Grow Helps Small Business Bankers
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    Advise & Grow Helps Small Business Bankers

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    Trusted Advice Gets Serious About Finance
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    Trusted Advice Gets Serious About Finance

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    Plan Flight Goes to the Pilots
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    Plan Flight Goes to the Pilots

    While flight attendants are using Passenger+, pilots in the cockpit might also have a use for the iPad. Plan Flight allows pilots to get a sense of air traffic, weather and other key measures that will determine how much fuel will be used. Since fuel costs are a major concern in the airline business, the app aims to control costs. It could be a nice option for airlines.
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    Need Some Help With Clothing? Go to Sales Assist

    Sales Assist is another app designed for retailers that want to add a bit more flavor to the shopping experience. The app offers a database of shoppers who have opted into the service that identifies their previous purchases. Most importantly, the app provides recommendations on complementary items based on past or current purchases. In other words, Sales Assist acts as a fashion designer and sales associate in one fell swoop.
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    Insurance Agents Can Boost Business With Retention

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    Field Service Technicians Can Benefit From Expert Tech
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When Apple and IBM announced earlier this year that they entered into a partnership to create apps for enterprise customers, the move was a surprise, to say the least. Historically, Apple has focused on consumers and IBM on enterprise customers. The marriage between the two companies shocked the corporate world and made it clear to everyone that Apple was going to take a bigger role in the enterprise market. Perhaps more importantly, the news highlighted that IBM believes it should hitch its wagon to Apple and not Android. Now several months later, the first slate of applications developed as a result of this IBM-Apple partnership are ready for customers in a number of industry verticals, including banking, finance, air travel and retail. It's an interesting move and something that could pay off in spades for both Apple and IBM if all goes well. In this slide show, eWEEK takes a look at what these first apps produced by this partnership could do for enterprises in a number of industry verticals.

 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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