Apple Should Never Launch an 'iPhone Mini': 10 Reasons Why

By Don Reisinger  |  Posted 2013-01-08 Print this article Print
It Already Has a Smaller iPhone

It Already Has a Smaller iPhone

All of this talk of a smaller iPhone seems to ignore the fact that the company already has one. Apple's iPhone 5 comes with a 4-inch screen. The iPhone 4 and iPhone 4S, which are both still on sale, come with a 3.5-inch display. Those devices are also much cheaper than the iPhone 5. Apple really already has the "Mini." It just doesn't use that name.


Apple could be considering launching a redesigned version of the iPhone, known as the "iPhone Mini." The rumor comes just months after Apple launched the iPad Mini to appeal to customers looking for a more compact tablet that costs less than the full-size model. However, that was the iPad. The tablet market is much different than the smartphone space, based on the experience of the past few years. It's a bad idea for Apple to even consider launching the iPhone Mini. The market has been gradually moving toward larger smartphone models, and buyers have clearly warmed up to them. That Apple would now even consider launching a smaller smartphone is nonsense. The only companies offering smaller devices now are those trying to pick up the scraps of the mobile market that Apple left behind. Generally, Apple always goes for the sweet spot of any market it pursues. It's hard to see how downsizing the iPhone will prove to be a lucrative business model. Take a look at the reasons Apple should never launch an iPhone Mini.


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