Apple's Latest iPhone Introduction Was a Letdown: 10 Reasons Why

By Don Reisinger  |  Posted 2013-09-12 Print this article Print

The media and Apple fans have come to expect some excitement and surprises when the company introduces its latest smartphone models. But this latest event on Sept. 10 was a disappointment. As expected, the company unveiled two new iPhones. While there were some interesting details, nearly everything was already known about these devices before the event convened. The first, the iPhone 5C, comes with a polycarbonate backplate in several different colors. Customers who want to customize the device even further will find that they can get their hands on special cases Apple has made that will allow for different color schemes to be placed atop the handset. In addition, Apple announced that it will be making its iPhone 5S available later this month. That device comes with some nice upgrades, including the company's new Touch ID home button, an improved, 64-bit A7 processor and other modifications that should get some Apple fans excited. But beyond those features, Apple's Sept. 10 event proved to be a major disappointment for the vast majority of consumers out there. The two new iPhones might have been complemented with talk of iTunes Radio, free iWork with the purchase of a new device and iOS 7, but overall, the event was one, big snooze-fest. Here are the reasons why Apple's latest iPhone introduction was a big disappointment.

  • Apple's Latest iPhone Introduction Was a Letdown: 10 Reasons Why

    By Don Reisinger
    0-Apple's Latest iPhone Introduction Was a Letdown: 10 Reasons Why
  • No Talk of the Apple TV

    Prior to the Sept. 10 event, there was talk that Apple would announce new features for its Apple TV set-top box. Apple might even announce new partnerships with content providers, the rumor mill said. Instead, Apple ignored the Apple TV, making it one of the bigger disappointments for entertainment-seekers.
    1-No Talk of the Apple TV
  • Uh, What About the Mac Pro?

    When Apple announced its new and improved Mac Pro earlier this year, the company said that it would make the computer available this fall. It was believed prior to the event that Apple would finally announce when that computer would be made available. Unfortunately, Apple didn’t do so, leaving customers to wait even longer for the new Mac Pro.
    2-Uh, What About the Mac Pro?
  • Still No Near-Field Communication

    Near-field communication hasn't gotten the kind of attention this year as it did in 2012, but that doesn't mean that Apple shouldn't have integrated the feature into the iPhone 5S. Many people believe that near-field communication is the future of payment-processing and sending and receiving files from mobile devices. And although AirDrop will help Apple in that regard, having true near-field communication would have been nice.
    3-Still No Near-Field Communication
  • The Same, 4-Inch Display In Each Handset

    Considering the sheer number of major competitors that are competing against Apple with big-screen smartphones, it would have only made sense that the company would have delivered a larger screen in the iPhone 5S. Instead, it stuck with the 4-inch screen. What a bore.
    4-The Same, 4-Inch Display In Each Handset
  • No Talk of New iPods

    Historically, Apple has announced new iPhones alongside new iPods. This time around, however, Apple didn't discuss any new iPods. Granted, iPods are starting to lose their luster, but the iPod Touch, especially, is still popular among kids and parents. It was unfortunate that Apple skipped the iPod discussion.
    5-No Talk of New iPods
  • The iPhone 4S? Really?

    The iPhone 5 has been eliminated, but surprisingly, the iPhone 4S hasn't. Customers looking to get their hands on a cheaper iPhone can pick up the 4S for free. The device only comes with 8GB of onboard storage, but at that price (or lack thereof), it offers a nice value.
    6-The iPhone 4S? Really?
  • More Storage in the iPhone 5S Would Be Nice

    Apple's iPhone 5S will come with up to 64GB of storage. It was rather disappointing, however, when the company didn't announce a 128GB option. If the iPad can deliver that much storage, why can't the iPhone as well? It seems rather odd. Apple has acknowledged its users need more storage; why wouldn't the company provide that?
    7-More Storage in the iPhone 5S Would Be Nice
  • Still No Word on Better iPads

    There was some hope among Apple fans that the company would finally show off an update to its popular iPad. However, Apple decided to make the Sept. 10 event all about the iPhone. Let's hope that the new iPad, featuring a new design and better specs, will be hitting store shelves sooner rather than later.
    8-Still No Word on Better iPads
  • No Secret iOS 7 Features

    Over the last couple of years, Apple has shown off iOS at the Worldwide Developer Conference, and then when it announced the iPhone separately, it would also deliver some new iOS features that went with the respective device. This time around, however, Apple showed off the same old iOS 7 without any major improvements.
    9-No Secret iOS 7 Features
  • A General Lack of Excitement

    There seemed to be a general lack of excitement when Apple's Tim Cook headed up to the stage to kick off his company's event. And save for an anti-Android joke from Phil Schiller, Apple's executives lacked the flair that had become so commonplace in its press events over the years. Perhaps that lack of excitement was due to the lack of general excitement in the products Apple showed off. But whatever the reason, the show's boring announcements made for a less-than-exciting experience.
    10-A General Lack of Excitement
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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